A data profile of the people who buy, follow and care about Coimbra in Portugal — modelled from more than twelve digital signal sources. Coimbra has an estimated audience of 2,052,280 people in Portugal.
The average Coimbra fan in Portugal is 43.0 years old, more female, and lives primarily in Coimbra District.
The audience is concentrated in Coimbra District, Aveiro District, Leiria District.
Top brand affinities include Mineral water, Opel Adam, Low-cost carrier, with strongest over-indexing on Mineral water (1.64× the country average).
Demographically, the Coimbra audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 20 regions tracked by Rascasse.
The typical Coimbra fan in Portugal is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Mineral water.
The key figures that characterise the Coimbra profile in Portugal.
61.9% are female, 38.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.0 |
| Estimated audience size | 2,052,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
Where the Coimbra audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~400K | 9.87× | |
| 02 | Leiria District | ~200K | 2.19× | |
| 03 | Aveiro District | ~300K | 2.05× | |
| 04 | Viseu District | ~80K | 1.09× | |
| 05 | Castelo Branco District | ~20K | 0.58× | |
| 06 | Guarda District | ~10K | 0.43× | |
| 07 | Porto District | ~200K | 0.38× | |
| 08 | Santarém District | ~40K | 0.38× | |
| 09 | Lisbon District | ~200K | 0.36× | |
| 10 | Bragança District | ~8K | 0.33× | |
| 11 | Portalegre District | ~7K | 0.32× | |
| 12 | Vila Real District | ~10K | 0.31× | |
| 13 | Évora District | ~10K | 0.31× | |
| 14 | Beja District | ~10K | 0.30× | |
| 15 | Braga District | ~50K | 0.28× | |
| 16 | Viana do Castelo District | ~10K | 0.27× | |
| 17 | Setúbal District | ~60K | 0.26× | |
| 18 | Faro District | ~30K | 0.24× | |
| 19 | Azores | ~10K | 0.24× | |
| 20 | Madeira | ~10K | 0.21× |
The strongest cross-interests of the Coimbra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.00× | ||
| 02 | st louis blues | Sports | 1.74× | ||
| 03 | Mineral water | Food & Beverages | 1.64× | ||
| 04 | Stevia | Food & Beverages | 1.64× | ||
| 05 | Low-cost carrier | Travel & Leisure | 1.57× | ||
| 06 | Holiday Inn Express | Travel & Leisure | 1.53× | ||
| 07 | Saeco | Home & Garden | 1.52× | ||
| 08 | Volkswagen Beetle | Cars & Mobility | 1.51× | ||
| 09 | FC Dallas | Sports | 1.51× | ||
| 10 | Sensodyne | Beauty & Wellness | 1.50× | ||
| 11 | Best Western | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Tradition | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Coimbra has an estimated audience of 2,052,280 people in Portugal, concentrated in Coimbra District and Aveiro District.
61.9% of Coimbra fans are female, 38.1% are male, with an average age of 43.0 years.
Coimbra fans show strongest brand affinity for Mineral water (1.64×), Opel Adam (4×), and Low-cost carrier (1.57×) over the country average.
Coimbra fans in Portugal are most concentrated in Coimbra District (reach ~400K), Aveiro District (reach ~300K), and Leiria District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coimbra itself, the audience over-indexes on Opel Adam (4×), Low-cost carrier (1.57×), Volkswagen Beetle (1.51×), and Sensodyne (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Coimbra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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