A data profile of the people who buy, follow and care about Leiria in Portugal — modelled from more than twelve digital signal sources. Leiria has an estimated audience of 1,375,387 people in Portugal.
The average Leiria fan in Portugal is 45.0 years old, more female, and lives primarily in Leiria District.
The audience is concentrated in Leiria District, Lisbon District, Coimbra District.
Top brand affinities include Mineral water, Opel Adam, Low-cost carrier, with strongest over-indexing on Mineral water (1.86× the country average).
Demographically, the Leiria audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Leiria fan in Portugal is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Mineral water.
The key figures that characterise the Leiria profile in Portugal.
57.3% are female, 42.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.0 |
| Estimated audience size | 1,375,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
Where the Leiria audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Leiria District | ~400K | 11.97× | |
| 02 | Coimbra District | ~200K | 2.37× | |
| 03 | Lisbon District | ~200K | 0.51× | |
| 04 | Castelo Branco District | ~10K | 0.49× | |
| 05 | Bragança District | ~7K | 0.43× | |
| 06 | Portalegre District | ~7K | 0.43× | |
| 07 | Guarda District | ~7K | 0.42× | |
| 08 | Viseu District | ~20K | 0.40× | |
| 09 | Aveiro District | ~40K | 0.39× | |
| 10 | Beja District | ~9K | 0.39× | |
| 11 | Évora District | ~9K | 0.38× | |
| 12 | Vila Real District | ~9K | 0.37× | |
| 13 | Setúbal District | ~60K | 0.36× | |
| 14 | Porto District | ~100K | 0.33× | |
| 15 | Santarém District | ~20K | 0.33× | |
| 16 | Azores | ~10K | 0.33× | |
| 17 | Viana do Castelo District | ~10K | 0.33× | |
| 18 | Braga District | ~40K | 0.29× | |
| 19 | Faro District | ~30K | 0.29× | |
| 20 | Madeira | ~10K | 0.29× |
The strongest cross-interests of the Leiria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.16× | ||
| 02 | Saeco | Home & Garden | 1.94× | ||
| 03 | Mineral water | Food & Beverages | 1.86× | ||
| 04 | Stevia | Food & Beverages | 1.73× | ||
| 05 | Kartell | Home & Garden | 1.67× | ||
| 06 | Frozen food | Food & Beverages | 1.63× | ||
| 07 | Chronograph | Fashion & Accessoires | 1.63× | ||
| 08 | Low-cost carrier | Travel & Leisure | 1.61× | ||
| 09 | Crocs | Fashion & Accessoires | 1.61× | ||
| 10 | Ryan Gosling | Movies & TV | 1.59× | ||
| 11 | Sandra Bullock | Movies & TV | 1.58× | ||
| 12 | Holiday Inn | Travel & Leisure | 1.58× | ||
| 13 | Luc Besson | Movies & TV | 1.56× | ||
| 14 | Baking powder | Food & Beverages | 1.56× | ||
| 15 | Volkswagen Amarok | Cars & Mobility | 1.54× | ||
| 16 | Sensodyne | Beauty & Wellness | 1.54× | ||
| 17 | Levante UD | Sports | 1.54× | ||
| 18 | Day spa | Beauty & Wellness | 1.52× | ||
| 19 | Caviar | Food & Beverages | 1.52× | ||
| 20 | The Ocean Race | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Mindfulness | BALANCE | 0.82× |
Leiria has an estimated audience of 1,375,387 people in Portugal, concentrated in Leiria District and Lisbon District.
57.3% of Leiria fans are female, 42.7% are male, with an average age of 45.0 years.
Leiria fans show strongest brand affinity for Mineral water (1.86×), Opel Adam (4.16×), and Low-cost carrier (1.61×) over the country average.
Leiria fans in Portugal are most concentrated in Leiria District (reach ~400K), Lisbon District (reach ~200K), and Coimbra District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Leiria itself, the audience over-indexes on Opel Adam (4.16×), Low-cost carrier (1.61×), Day spa (1.52×), and Crocs (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Leiria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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