A data profile of the people who buy, follow and care about Matosinhos in Portugal — modelled from more than twelve digital signal sources. Matosinhos has an estimated audience of 1,603,348 people in Portugal.
The average Matosinhos fan in Portugal is 43.9 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Santarém District, Braga District.
Top brand affinities include Primark, Mineral water, Opel Adam, with strongest over-indexing on Primark (1.51× the country average).
Demographically, the Matosinhos audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Matosinhos fan in Portugal is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Primark.
The key figures that characterise the Matosinhos profile in Portugal.
64.4% are female, 35.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 43.9 |
| Estimated audience size | 1,603,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the Matosinhos audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 9.34× | |
| 02 | Santarém District | ~400K | 9.34× | |
| 03 | Braga District | ~300K | 2.04× | |
| 04 | Aveiro District | ~200K | 1.86× | |
| 05 | Viana do Castelo District | ~40K | 0.95× | |
| 06 | Vila Real District | ~20K | 0.70× | |
| 07 | Portalegre District | ~10K | 0.64× | |
| 08 | Beja District | ~20K | 0.61× | |
| 09 | Bragança District | ~10K | 0.60× | |
| 10 | Viseu District | ~30K | 0.57× | |
| 11 | Guarda District | ~10K | 0.57× | |
| 12 | Coimbra District | ~40K | 0.55× | |
| 13 | Évora District | ~20K | 0.53× | |
| 14 | Castelo Branco District | ~20K | 0.50× | |
| 15 | Azores | ~20K | 0.48× | |
| 16 | Leiria District | ~40K | 0.47× | |
| 17 | Lisbon District | ~200K | 0.44× | |
| 18 | Madeira | ~20K | 0.43× | |
| 19 | Setúbal District | ~60K | 0.36× | |
| 20 | Faro District | ~30K | 0.33× |
The strongest cross-interests of the Matosinhos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.40× | ||
| 02 | Citroën C4 | Cars & Mobility | 1.81× | ||
| 03 | Mineral water | Food & Beverages | 1.80× | ||
| 04 | Concierge | Home & Garden | 1.78× | ||
| 05 | Low-cost carrier | Travel & Leisure | 1.69× | ||
| 06 | Toyota Aygo | Cars & Mobility | 1.67× | ||
| 07 | Carrefour | Shopping | 1.66× | ||
| 08 | Jean Paul Gaultier | Fashion & Accessoires | 1.65× | ||
| 09 | Sauna | Home & Garden | 1.64× | ||
| 10 | Tupperware | Home & Garden | 1.57× | ||
| 11 | Chess | Sports | 1.57× | ||
| 12 | George Clooney | Movies & TV | 1.57× | ||
| 13 | Audi A1 | Cars & Mobility | 1.56× | ||
| 14 | Subway | Food & Beverages | 1.55× | ||
| 15 | Citroën C3 | Cars & Mobility | 1.54× | ||
| 16 | De'Longhi | Home & Garden | 1.54× | ||
| 17 | Salma Hayek | Movies & TV | 1.54× | ||
| 18 | Crocs | Fashion & Accessoires | 1.53× | ||
| 19 | Primark | Shopping | 1.51× | ||
| 20 | Dacia Sandero | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Risk Appetite | THRILL | 0.73× | |
| Career Orientation | POWER | 0.76× |
Matosinhos has an estimated audience of 1,603,348 people in Portugal, concentrated in Porto District and Santarém District.
64.4% of Matosinhos fans are female, 35.6% are male, with an average age of 43.9 years.
Matosinhos fans show strongest brand affinity for Primark (1.51×), Mineral water (1.8×), and Opel Adam (4.4×) over the country average.
Matosinhos fans in Portugal are most concentrated in Porto District (reach ~1M), Santarém District (reach ~400K), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Matosinhos itself, the audience over-indexes on Mineral water (1.8×), Opel Adam (4.4×), Sauna (1.64×), and Low-cost carrier (1.69×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Matosinhos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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