A data profile of the people who buy, follow and care about Oakley in Portugal — modelled from more than twelve digital signal sources. Oakley has an estimated audience of 143,123 people in Portugal.
Oakley has an estimated audience of 143,123 people in Portugal. 43.1% are female, 56.9% are male, average age 37.3. Top brand affinities: Parfois (fashion accessories), Maui Jim, Sport Club Corinthians Paulista, Gucci, Balenciaga.
Top brand affinities include Parfois (fashion accessories), Maui Jim, Sport Club Corinthians Paulista, with strongest over-indexing on Parfois (fashion accessories) (1.63× the country average).
Demographically, the Oakley audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Oakley fan in Portugal is more male, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Oakley profile in Portugal.
43.1% are female, 56.9% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.3 |
| Estimated audience size | 143,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Oakley audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 8.7% |
| Japan | 8.2% |
The strongest cross-interests of the Oakley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maui Jim | Fashion & Accessoires | 18.27× | ||
| 02 | Eyes Wide Shut | Movies & TV | 5.47× | ||
| 03 | Hawkers Co. | Fashion & Accessoires | 3.43× | ||
| 04 | Ray-Ban | Fashion & Accessoires | 2.80× | ||
| 05 | Balenciaga | Fashion & Accessoires | 2.49× | ||
| 06 | A.S. Roma | Sports | 2.48× | ||
| 07 | Sport Club Corinthians Paulista | Sports | 2.47× | ||
| 08 | Underground hip hop | Music & Radio | 2.41× | ||
| 09 | Copa Libertadores | Sports | 2.40× | ||
| 10 | Sociedade Esportiva Palmeiras | Sports | 2.06× | ||
| 11 | Gucci | Fashion & Accessoires | 1.99× | ||
| 12 | Marca (newspaper) | News | 1.99× | ||
| 13 | Hotmart | Shopping | 1.85× | ||
| 14 | JD Sports | Shopping | 1.73× | ||
| 15 | Deep house | Music & Radio | 1.71× | ||
| 16 | Campeonato Brasileiro Série A | Sports | 1.69× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.63× | ||
| 18 | Prada | Fashion & Accessoires | 1.62× | ||
| 19 | La Liga | Sports | 1.56× | ||
| 20 | Eyewear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.17× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Oakley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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