A data profile of the people who buy, follow and care about Porto District in Portugal — modelled from more than twelve digital signal sources. Porto District has an estimated audience of 1,433,710 people in Portugal.
The average Porto District fan in Portugal is 41.8 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Setúbal District.
Top brand affinities include Rail transport, Mineral water, Non-alcoholic beverage, with strongest over-indexing on Rail transport (1.67× the country average).
Demographically, the Porto District audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Porto District fan in Portugal is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Rail transport.
The key figures that characterise the Porto District profile in Portugal.
56.7% are female, 43.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.8 |
| Estimated audience size | 1,433,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
Where the Porto District audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~600K | 1.86× | |
| 02 | Santarém District | ~100K | 1.86× | |
| 03 | Bragança District | ~20K | 1.11× | |
| 04 | Portalegre District | ~20K | 1.10× | |
| 05 | Guarda District | ~20K | 1.09× | |
| 06 | Vila Real District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~40K | 1.00× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.93× | |
| 15 | Faro District | ~90K | 0.93× | |
| 16 | Setúbal District | ~100K | 0.92× | |
| 17 | Braga District | ~100K | 0.92× | |
| 18 | Lisbon District | ~300K | 0.76× |
The strongest cross-interests of the Porto District audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.23× | ||
| 02 | Stevia | Food & Beverages | 2.21× | ||
| 03 | Mineral water | Food & Beverages | 2.00× | ||
| 04 | Ice cream parlor | Food & Beverages | 1.75× | ||
| 05 | Chess | Sports | 1.73× | ||
| 06 | Stadium | Sports | 1.69× | ||
| 07 | Rail transport | Travel & Leisure | 1.67× | ||
| 08 | Real Sociedad | Sports | 1.67× | ||
| 09 | Carrefour | Shopping | 1.65× | ||
| 10 | Anne Hathaway | Movies & TV | 1.65× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 12 | Handball | Sports | 1.63× | ||
| 13 | George Clooney | Movies & TV | 1.63× | ||
| 14 | Low-cost carrier | Travel & Leisure | 1.62× | ||
| 15 | Muji | Home & Garden | 1.62× | ||
| 16 | Concierge | Home & Garden | 1.59× | ||
| 17 | Cider | Food & Beverages | 1.57× | ||
| 18 | Celta de Vigo | Sports | 1.57× | ||
| 19 | Royal family | Politics & Society | 1.53× | ||
| 20 | Steakhouse | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Tradition | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Risk Appetite | THRILL | 0.76× | |
| Career Orientation | POWER | 0.83× |
Porto District has an estimated audience of 1,433,710 people in Portugal, concentrated in Porto District and Lisbon District.
56.7% of Porto District fans are female, 43.3% are male, with an average age of 41.8 years.
Porto District fans show strongest brand affinity for Rail transport (1.67×), Mineral water (2×), and Non-alcoholic beverage (1.63×) over the country average.
Porto District fans in Portugal are most concentrated in Porto District (reach ~600K), Lisbon District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Porto District itself, the audience over-indexes on Mineral water (2×), Non-alcoholic beverage (1.63×), Handball (1.63×), and Opel Adam (4.23×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Porto District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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