A data profile of the people who buy, follow and care about Publico in Portugal — modelled from more than twelve digital signal sources. Publico has an estimated audience of 2,558,358 people in Portugal.
Publico has an estimated audience of 2,558,358 people in Portugal. 69.3% are female, 30.7% are male, average age 32.7.
The key figures that characterise the Publico profile in Portugal.
69.3% are female, 30.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 32.7 |
| Estimated audience size | 2,558,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 18% | |
| 30-39 | 28% | |
| 40-49 | 21% | |
| 50+ | 0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Publico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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