A data profile of the people who buy, follow and care about Shape (magazine) in Portugal — modelled from more than twelve digital signal sources. Shape (magazine) has an estimated audience of 9,564 people in Portugal.
Shape (magazine) has an estimated audience of 9,564 people in Portugal. Top brand affinities: Player versus player, Tinder, Catholic Church, Anti-aging cream, Manual transmission.
Top brand affinities include Player versus player, Tinder, Catholic Church, with strongest over-indexing on Player versus player (3.67× the country average).
The typical Shape (magazine) fan in Portugal shows strong Indulgence tendencies and a notable affinity for Player versus player.
The key figures that characterise the Shape (magazine) profile in Portugal.
| Metric | Value |
|---|---|
| Estimated audience size | 9,564 |
of the worldwide Shape (magazine) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 5.5% |
| Thailand | 3.9% |
The strongest cross-interests of the Shape (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 4.23× | ||
| 02 | Tinder | Internet & Social Media | 3.70× | ||
| 03 | Player versus player | Games | 3.67× | ||
| 04 | Manual transmission | Cars & Mobility | 3.06× | ||
| 05 | Sugar substitute | Food & Beverages | 2.63× | ||
| 06 | Mineral water | Food & Beverages | 2.31× | ||
| 07 | Concealer | Beauty & Wellness | 2.17× | ||
| 08 | Station wagon | Cars & Mobility | 2.02× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.77× | ||
| 10 | Catholic Church | Politics & Society | 1.73× | ||
| 11 | Diet food | Food & Beverages | 1.69× | ||
| 12 | Toothpaste | Beauty & Wellness | 1.67× | ||
| 13 | Lip gloss | Beauty & Wellness | 1.66× | ||
| 14 | Flea market | Home & Garden | 1.63× | ||
| 15 | Waxing | Beauty & Wellness | 1.61× | ||
| 16 | Face powder | Beauty & Wellness | 1.58× | ||
| 17 | Toothbrush | Beauty & Wellness | 1.55× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Sun tanning | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.77× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.84× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Shape (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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