Shape (magazine) Audience in United States
Shape (magazine) has an estimated audience of 1,139,957 people in United States. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Cherish (group), headspace.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average).
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Shape (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,139,957 |
Audience persona
The typical Shape (magazine) fan in United States shows strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 10.78× | Internet & Social Media |
| Governor of Michigan | 13.53× | Politics & Society |
| Cherish (group) | 18.39× | Music & Radio |
| headspace | 14.58× | Health |
| Wok | 10.19× | Food & Beverages |
| Hibachi | 12.22× | Food & Beverages |
| Elsword | 25× | Games |
| Grace Slick | 13.05× | Music & Radio |
| Google Home | 9.26× | Technology & Electronics |
| Grinch | 5.08× | Movies & TV |
| Vocal harmony | 5.34× | Music & Radio |
| Fairy godmother | 8.12× | Literature |
| TV Fanatic | 10.49× | Movies & TV |
| Hipster | 9.33× | Politics & Society |
| Ira Glass | 16.34× | Music & Radio |
| Guitarist (magazine) | 10.68× | Music & Radio |
| National Paralympic Committee | 21.44× | Sports |
| Hardik Pandya | 12.76× | Sports |
| El Paso County, Colorado | 10.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.14 |
| Risk Appetite | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 5.4% |
| Thailand | 3.8% |
See Shape (magazine) audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
- Out (magazine) (2,294,112)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shape (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.