A data profile of the people who buy, follow and care about Shape (magazine) in United States — modelled from more than twelve digital signal sources. Shape (magazine) has an estimated audience of 1,139,957 people in United States.
Shape (magazine) has an estimated audience of 1,139,957 people in United States. Top brand affinities: Vanessa Kirby, Amanda Seyfried, Josh Brolin, Christopher Lloyd, Real property.
Top brand affinities include Vanessa Kirby, Amanda Seyfried, Josh Brolin, with strongest over-indexing on Vanessa Kirby (5.32× the country average).
The typical Shape (magazine) fan in United States shows strong Indulgence tendencies and a notable affinity for Vanessa Kirby.
The key figures that characterise the Shape (magazine) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 1,139,957 |
of the worldwide Shape (magazine) audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 5.4% |
| Thailand | 3.8% |
The strongest cross-interests of the Shape (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Kirby | Movies & TV | 5.32× | ||
| 02 | Josh Brolin | Movies & TV | 5.32× | ||
| 03 | Christopher Lloyd | Movies & TV | 5.32× | ||
| 04 | Ariel Winter | Movies & TV | 5.32× | ||
| 05 | UpToDate | Health | 5.32× | ||
| 06 | Joe Manganiello | Movies & TV | 5.32× | ||
| 07 | Ron Perlman | Movies & TV | 5.27× | ||
| 08 | Mulan (1998 film) | Movies & TV | 4.78× | ||
| 09 | Amanda Seyfried | Movies & TV | 4.16× | ||
| 10 | Tony Award | Arts & Culture | 3.14× | ||
| 11 | Hormone | Health | 2.44× | ||
| 12 | Zendaya | Movies & TV | 2.35× | ||
| 13 | Democracy | Politics & Society | 2.00× | ||
| 14 | Chuck Norris | Movies & TV | 1.96× | ||
| 15 | Made in USA | Business & Career | 1.90× | ||
| 16 | Real property | Home & Garden | 1.87× | ||
| 17 | Genetics | Kids & Family | 1.61× | ||
| 18 | Dentistry | Business & Career | 1.54× | ||
| 19 | Michael Jackson | Music & Radio | 1.52× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Shape (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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