Shape (magazine) Audience in United States
Shape (magazine) has an estimated audience of 1,139,957 people in United States. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Christopher Lloyd.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average).
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Shape (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,139,957 |
Audience persona
The typical Shape (magazine) fan in United States shows strong Extroversion tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 14.92× | Business & Career |
| Google Maps | 12.58× | Internet & Social Media |
| Indeed.com | 10.64× | Business & Career |
| Christopher Lloyd | 36.21× | Movies & TV |
| Circle K | 14.64× | Shopping |
| Diane Keaton | 12.23× | Movies & TV |
| Khan Academy | 15.41× | Business & Career |
| AccuWeather | 11.77× | Home & Garden |
| CarGurus | 10.71× | Cars & Mobility |
| Enterprise Rent-A-Car | 11.02× | Cars & Mobility |
| DeviantArt | 12.66× | Internet & Social Media |
| Beetlejuice | 8.63× | Movies & TV |
| Aaron Rodgers | 10.97× | Sports |
| Kendra Scott | 17.4× | Fashion & Accessoires |
| Google News | 9.6× | News |
| Billy Bob Thornton | 13.73× | Movies & TV |
| Bruce Willis | 10.35× | Movies & TV |
| Demi Moore | 13.18× | Movies & TV |
| Barbra Streisand | 19.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.14 |
| Risk Appetite | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 5.4% |
| Thailand | 3.8% |
See Shape (magazine) audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Teen Vogue (3,303,474)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shape (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.