Rascasse Audience Intelligence

The Beatles Audience in United States

The Beatles has an estimated audience of 5M people in United States.

#11among Band in United States#642among people in United States#524in Music & Radio

The average The Beatles fan in United States is 45.1 years old, balanced, and lives primarily in California.

By number of fans, The Beatles ranks #11 among the 4434 objects in Band in United States — 1.8× the group median.

Its fans are 6.6 years older than the group average of 38.5.

Women make up 47.2% of the fan base, 5.4 percentage points fewer than the group average.

Compared with the other 4433 objects in Band, The Beatles fans stand out for their interest in Extreme metal, Maquillaje Profesional and Moda Feminina.

Most fans live in California, Texas, New York.

Top affinities include Extreme metal, Maquillaje Profesional, Moda Feminina, with strongest over-indexing on Extreme metal (4.28× the country average).

Demographically, the The Beatles audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

The typical The Beatles fan in United States is balanced, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Extreme metal.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5M
in United States
Gender
47.2%♀
52.8% male
Age
45.1
average years
Country rank
#6574
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Beatles fans

47.2% are female, 52.8% are male, average age 45.1.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for The Beatles audience in United States
MetricValue
Female47.2%
Male52.8%
Average age45.1
Estimated audience size5M
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the The Beatles audience in United States
Age bracketShare%
16-2418%
25-3411%
35-4412%
45-5420%
55+40%
Fig. 04

Worldwide distribution

29.0%

of the worldwide The Beatles audience comes from United States.

Worldwide audience distribution share by country for The Beatles
CountryShare
United States29.0%
United Kingdom10.1%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Beatles fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.18×
02Oklahoma~70K1.15×
03Nevada~60K1.13×
04Maine~20K1.13×
05Utah~60K1.12×
06Arizona~100K1.11×
07Kentucky~80K1.11×
08Oregon~70K1.10×
09New Mexico~40K1.10×
10Texas~400K1.09×
11Illinois~200K1.09×
12Indiana~100K1.09×
13Missouri~100K1.09×
14Pennsylvania~200K1.07×
15Ohio~200K1.07×
16Massachusetts~100K1.07×
17Connecticut~60K1.07×
18Washington~100K1.06×
19New York~300K1.05×
20Rhode Island~20K1.05×
21New Jersey~100K1.04×
22New Hampshire~20K1.03×
23Arkansas~50K1.02×
24Kansas~50K1.02×
25Idaho~30K1.02×
26Michigan~200K1.01×
27Tennessee~100K1.01×
28Nebraska~30K1.01×
29West Virginia~30K1.01×
30Wisconsin~90K1.00×
31Alaska~10K0.99×
32Minnesota~80K0.98×
33Iowa~50K0.97×
34Colorado~80K0.96×
35South Dakota~10K0.96×
36North Carolina~200K0.94×
37Vermont~9K0.94×
38Florida~300K0.93×
39Montana~20K0.93×
40North Dakota~10K0.93×
41Virginia~100K0.92×
42Louisiana~60K0.92×
43South Carolina~80K0.91×
44Georgia~200K0.89×
45Maryland~80K0.89×
46Alabama~70K0.89×
47Delaware~10K0.89×
48Mississippi~40K0.81×
49Hawaii~20K0.78×
50Washington, District of Columbia~8K0.72×
Fig. 06

Affinity by region

Affinity by region — The Beatles, United States
0.72×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Beatles audience vs. the country average
#·InterestCategoryAffinity×
01Extreme metalMusic & Radio4.28×
02Maquillaje ProfesionalBeauty & Wellness4.05×
03Moda FemininaFashion & Accessoires3.91×
04WoodstockMusic & Radio3.79×
05Manicure & PedicureBeauty & Wellness3.34×
06Central ParkTravel & Leisure3.21×
07Jennifer AnistonMovies & TV3.06×
08Bad BunnyMusic & Radio2.92×
09Tattoo inkBeauty & Wellness2.77×
10Indie popMusic & Radio2.71×
11ParisTravel & Leisure2.62×
12Salsa (dance)Music & Radio2.54×
13Indie rockMusic & Radio2.45×
14YouTube MusicInternet & Social Media1.95×
15Body artBeauty & Wellness1.94×
16Punk rockMusic & Radio1.90×
17Harry PotterMovies & TV1.60×
18GratitudePolitics & Society1.57×
19Dick Van DykeMovies & TV1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Beatles audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Beatles audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.08×
Career OrientationPOWER1.07×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Beatles audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
ExtroversionTHRILL0.81×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Beatles over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-beatles-12029” · Methodology