Popularity ranking · Sweden

The 48 most popular Lingeries in Sweden

This curated ranking covers the 48 largest lingeries in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Intimissimi, Calzedonia and Oysho lead the list with a combined estimated audience of 1.1M people. Across all 48 entries the average audience size is 36k, and the largest, Intimissimi, reaches around 662k people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each lingerie, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 48, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Chantal Thomass 5k 43.8 96.8% Lingerie
27 Schiesser 3.3k 45.1 75.2% Lingerie
28 Maidenform 2.8k 45.6 76.6% Lingerie
29 Victoria's Secret Angels 1.9k 27.6 48.7% Lingerie
30 Saint Sass 1.8k 43.1 65.7% Lingerie
31 Van de Velde 1.5k 41.7 65.8% Lingerie
32 THINX 370 33.4 100.0% Lingerie
33 Victoria's Secret 294 42.5 88.0% Lingerie
34 Andres Sarda 255 43.6 78.0% Lingerie
35 Victoria's Secret Pink 94 39.1 66.2% Lingerie
36 RougeGorge Lingerie 60 36.5 75.3% Lingerie
37 Spicy Lingerie 30 41.1 63.6% Lingerie
38 Soma Intimates 27 50.2 100.0% Lingerie
39 Passionata 23 37.7 78.2% Lingerie
40 Panache Lingerie 22 47.1 88.6% Lingerie
41 PrimaDonna lingerie 21 40.1 67.3% Lingerie
42 Aubade Paris 15 43.8 100.0% Lingerie
43 Marie Jo Lingerie 15 36.8 47.0% Lingerie
44 True & Co. 10 46.8 100.0% Lingerie
45 Lovely Lingerie 8 36.2 85.4% Lingerie
46 DelRio Lingerie 7 41.6 82.9% Lingerie
47 K-Lynn Lingerie 6 36.1 91.3% Lingerie
48 Vanity Fair Lingerie 5 34.6 93.8% Lingerie

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular lingeries compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each lingerie by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lingerie in Sweden?

Intimissimi currently leads with an estimated audience of 662k people in Sweden.

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