Rascasse Audience Intelligence

BBC Radio 2 Audience in United States

A data profile of the people who buy, follow and care about BBC Radio 2 in United States — modelled from more than twelve digital signal sources. BBC Radio 2 has an estimated audience of 588,592 people in United States.

#23among Radio Station in United States#4584in Music & Radio

The average BBC Radio 2 fan in United States is 38.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC Radio 2 profile in United States.

Audience size
589K
in United States
Gender
48.1%♀
51.9% male
Age
38.1
average years
Country rank
#33203
Radio Station in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BBC Radio 2 fans

48.1% are female, 51.9% are male, average age 38.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for BBC Radio 2 audience in United States
MetricValue
Female48.1%
Male51.9%
Average age38.1
Estimated audience size588,592
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the BBC Radio 2 audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

13.6%

of the worldwide BBC Radio 2 audience comes from United States.

Worldwide audience distribution share by country for BBC Radio 2
CountryShare
United Kingdom63.2%
United States13.6%
Australia3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC Radio 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC Radio 2 fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.27×
02Florida~80K1.98×
03Massachusetts~20K1.71×
04Virginia~20K1.65×
05Arizona~20K1.61×
06Maryland~20K1.57×
07New Hampshire~3K1.51×
08New York~50K1.50×
09Connecticut~9K1.49×
10Vermont~1K1.34×
11Colorado~10K1.30×
12Rhode Island~2K1.29×
13South Carolina~10K1.26×
14Maine~2K1.17×
15Iowa~6K1.16×
16California~70K1.15×
17Alaska~1K1.11×
18New Mexico~3K1.06×
19North Carolina~20K1.01×
20Oklahoma~7K1.01×
21Georgia~20K0.99×
22West Virginia~3K0.99×
23North Dakota~1K0.99×
24South Dakota~1K0.94×
25Nebraska~3K0.92×
26Oregon~6K0.90×
27Montana~1K0.90×
28Delaware~1K0.90×
29New Jersey~10K0.88×
30Missouri~8K0.87×
31Wisconsin~8K0.87×
32Nevada~5K0.86×
33Hawaii~2K0.83×
34Illinois~20K0.82×
35Arkansas~4K0.82×
36Kentucky~6K0.80×
37Idaho~2K0.80×
38Michigan~10K0.78×
39Washington~9K0.77×
40Minnesota~6K0.77×
41Mississippi~4K0.77×
42Kansas~4K0.77×
43Tennessee~8K0.71×
44Alabama~6K0.70×
45Ohio~10K0.68×
46Utah~4K0.68×
47Indiana~7K0.67×
48Louisiana~5K0.67×
49Pennsylvania~10K0.66×
50Texas~30K0.60×
Fig. 06

Affinity by region

Affinity by region — BBC Radio 2, United States
0.60×1.00×2.27×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BBC Radio 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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