Calvin Harris Audience in United States
Calvin Harris has an estimated audience of 934,602 people in United States. 42.6% are female, 57.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Menards, Plan B (musician), Holiday cottage, Example, Popular music.
The average Calvin Harris fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, Plan B (musician), Holiday cottage, with strongest over-indexing on Menards (10.17× the country average). Demographically, the Calvin Harris audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Social Media Usage, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Calvin Harris fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 34.3 |
| Estimated audience size | 934,602 |
Audience persona
The typical Calvin Harris fan in United States is more male, around 34.3 years old, with strong Social Media Usage tendencies and a notable affinity for Menards.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 173,458 | 1.69× |
| Texas | 90,003 | 1.12× |
| Florida | 80,115 | 1.27× |
| New York | 67,697 | 1.3× |
| Pennsylvania | 37,865 | 1.2× |
| Illinois | 37,073 | 1.19× |
| New Jersey | 29,758 | 1.25× |
| Georgia | 28,571 | 0.99× |
| North Carolina | 27,400 | 0.97× |
| Virginia | 24,878 | 1.09× |
| Arizona | 24,354 | 1.28× |
| Ohio | 24,257 | 0.84× |
| Massachusetts | 24,201 | 1.31× |
| Michigan | 22,522 | 0.92× |
| Washington | 21,929 | 1.17× |
| Colorado | 21,868 | 1.48× |
| Nevada | 17,665 | 1.95× |
| Maryland | 16,671 | 1.04× |
| Tennessee | 16,324 | 0.87× |
| Indiana | 15,111 | 0.89× |
| Missouri | 14,415 | 0.96× |
| Minnesota | 13,061 | 0.98× |
| Alabama | 12,653 | 0.97× |
| Wisconsin | 11,825 | 0.84× |
| South Carolina | 11,425 | 0.81× |
| Oregon | 11,153 | 1.04× |
| Louisiana | 11,039 | 0.92× |
| Connecticut | 10,585 | 1.13× |
| Kentucky | 8,541 | 0.73× |
| Utah | 8,496 | 1.02× |
| Oklahoma | 8,391 | 0.81× |
| Kansas | 7,075 | 0.96× |
| Iowa | 6,800 | 0.88× |
| Arkansas | 5,750 | 0.75× |
| Mississippi | 5,498 | 0.71× |
| New Mexico | 4,332 | 0.92× |
| Washington, District of Columbia | 4,277 | 1.52× |
| Hawaii | 4,184 | 1.04× |
| Idaho | 3,965 | 0.85× |
| Nebraska | 3,948 | 0.84× |
| New Hampshire | 3,133 | 0.85× |
| Rhode Island | 2,971 | 1× |
| Maine | 2,861 | 0.85× |
| West Virginia | 2,849 | 0.65× |
| Delaware | 1,981 | 0.77× |
| Montana | 1,862 | 0.72× |
| Alaska | 1,727 | 0.86× |
| North Dakota | 1,402 | 0.73× |
| South Dakota | 1,346 | 0.62× |
| Vermont | 1,291 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Menards | 10.17× | Home & Garden |
| Plan B (musician) | 12.16× | Music & Radio |
| Holiday cottage | 6.34× | Travel & Leisure |
| Example | 19.66× | Music & Radio |
| Popular music | 2.68× | Music & Radio |
| Calvin Harris | 21.55× | Music & Radio |
| Euphoria | 1.92× | Movies & TV |
| Music of Nigeria | 8.84× | Music & Radio |
| South Korea | 4.83× | Travel & Leisure |
| Hardware store | 3.83× | Home & Garden |
| Beauty | 1.75× | Beauty & Wellness |
| Movies | 1.51× | Movies & TV |
| HGTV Dream Home | 7.76× | Movies & TV |
| Contemporary R&B | 2.47× | Music & Radio |
| Beverages | 1.66× | Food & Beverages |
| Family | 1.56× | Kids & Family |
| Friends | 1.96× | Movies & TV |
| Laurence Fishburne | 10.62× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
| Transport | 2.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
| Extroversion | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 16.1% |
| Brazil | 14.7% |
See Calvin Harris audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Calvin Harris have in United States?
Calvin Harris has an estimated audience of 934,602 people in United States, concentrated in California and Texas.
What is the gender split and age of Calvin Harris fans?
42.6% of Calvin Harris fans are female, 57.4% are male, with an average age of 34.3 years.
Which brands do Calvin Harris fans like most?
Calvin Harris fans show strongest brand affinity for Menards (10.17×), Plan B (musician) (12.16×), and Holiday cottage (6.34×) over the country average.
Where do Calvin Harris fans live in United States?
Calvin Harris fans in United States are most concentrated in California (reach 173,458), Texas (reach 90,003), and Florida (reach 80,115). These three regions account for the largest share of the active audience.
What other brands do Calvin Harris fans also like?
Beyond Calvin Harris itself, the audience over-indexes on Plan B (musician) (12.16×), Holiday cottage (6.34×), Example (19.66×), and Popular music (2.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Calvin Harris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.