Rascasse Audience Intelligence

D'Addario Target Market in United States

A data profile of the people who buy, follow and care about D'Addario in United States — modelled from more than twelve digital signal sources. D'Addario has an estimated audience of 434,845 people in United States.

#21among Music instrument in United States#4106among Brand in United States#5606in Music & Radio

The average D'Addario fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D'Addario profile in United States.

Audience size
435K
in United States
Gender
13.5%♀
86.5% male
Age
42.7
average years
Country rank
#39700
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of D'Addario

13.5% are female, 86.5% are male, average age 42.7.

Fig. 02

Gender split

13.5%
Female
86.5%
Male
Demographic split for D'Addario audience in United States
MetricValue
Female13.5%
Male86.5%
Average age42.7
Estimated audience size434,845
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the D'Addario audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3915%
40-4922%
50+32%
Fig. 04

Worldwide distribution

24.0%

of the worldwide D'Addario audience comes from United States.

Worldwide audience distribution share by country for D'Addario
CountryShare
United States24.0%
Italy5.9%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D'Addario audience in United States is strongest.

Fig. 05

Top regions by affinity

D'Addario customers by region in United States
#RegionReachAffinity×
01Connecticut~7K1.66×
02New York~30K1.31×
03Tennessee~10K1.25×
04Oregon~6K1.18×
05Colorado~8K1.16×
06Vermont<1K1.15×
07New Hampshire~2K1.14×
08Massachusetts~9K1.12×
09Utah~4K1.12×
10Washington~9K1.09×
11Kentucky~6K1.09×
12Ohio~10K1.08×
13Wisconsin~7K1.06×
14Alaska<1K1.06×
15Minnesota~6K1.04×
16Maine~2K1.04×
17Montana~1K1.04×
18West Virginia~2K1.03×
19Pennsylvania~10K1.02×
20Virginia~10K1.01×
21Missouri~7K1.01×
22Nebraska~2K1.01×
23Indiana~8K1.00×
24California~50K0.99×
25Oklahoma~5K0.98×
26Kansas~3K0.98×
27Idaho~2K0.98×
28Rhode Island~1K0.98×
29North Dakota<1K0.98×
30Maryland~7K0.97×
31Hawaii~2K0.96×
32Illinois~10K0.95×
33Michigan~10K0.95×
34South Dakota<1K0.95×
35Arizona~8K0.94×
36Iowa~3K0.93×
37New Mexico~2K0.93×
38North Carolina~10K0.92×
39Texas~30K0.91×
40Arkansas~3K0.91×
41Alabama~5K0.90×
42New Jersey~10K0.89×
43Delaware~1K0.88×
44Washington, District of Columbia~1K0.86×
45Nevada~4K0.85×
46South Carolina~5K0.84×
47Georgia~10K0.83×
48Louisiana~5K0.83×
49Mississippi~3K0.83×
50Florida~20K0.77×
Fig. 06

Affinity by region

Affinity by region — D'Addario, United States
0.77×1.00×1.66×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for D'Addario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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