Doug Martin (running back) Audience in United States

Doug Martin (running back) logo

Doug Martin (running back) has an estimated audience of 1,539,307 people in United States. 29.0% are female, 71.0% are male, average age 28.0. Top regions: Florida, California, Texas. Top brand affinities: Zach Ertz, Harold and Kumar Escape From Guantanamo Bay, Hunting knife, Pro Fantasy Rodeo, Kayako.

The average Doug Martin (running back) fan in United States is 28.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Zach Ertz, Harold and Kumar Escape From Guantanamo Bay, Hunting knife, with strongest over-indexing on Zach Ertz (2.17× the country average). Demographically, the Doug Martin (running back) audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Doug Martin (running back) fans

Demographic split for Doug Martin (running back) audience in United States
MetricValue
Female29.0%
Male71.0%
Average age28.0
Estimated audience size1,539,307

Audience persona

The typical Doug Martin (running back) fan in United States is more male, around 28.0 years old, with strong Mindfulness tendencies and a notable affinity for Zach Ertz.

Top regions in United States

Top regions ranked by reach for Doug Martin (running back) in United States
RegionReachAffinity
Florida155,7411.49×
California144,2920.85×
Texas96,1590.73×
New York75,0020.87×
Pennsylvania61,8731.19×
Idaho51,5466.68×
Illinois46,0720.9×
Ohio45,2720.95×
North Carolina44,1240.95×
Georgia43,6010.92×
New Jersey36,6140.94×
Virginia35,6790.95×
Michigan33,3470.83×
Massachusetts31,6541.04×
Maryland29,7831.13×
Washington28,9160.94×
Tennessee27,5810.89×
Arizona26,2500.84×
Indiana25,9650.92×
Wisconsin25,4511.1×
Minnesota23,3271.06×
Missouri22,0250.89×
Colorado20,0710.83×
South Carolina18,3790.79×
Louisiana17,3260.87×
Alabama16,9050.79×
Connecticut14,9890.97×
Kentucky13,8510.72×
Iowa13,0861.03×
Oregon12,8590.73×
Nevada12,0940.81×
Utah11,7170.85×
Oklahoma11,0140.64×
Kansas10,2040.84×
Arkansas9,8030.77×
Mississippi9,1560.72×
Nebraska6,4110.83×
West Virginia5,8140.81×
New Hampshire5,4300.9×
Rhode Island4,7800.98×
New Mexico4,6670.6×
Hawaii4,6160.7×
Washington, District of Columbia4,3870.95×
Maine3,6990.67×
Delaware3,5900.85×
North Dakota3,5651.13×
Montana3,5410.83×
South Dakota3,1620.89×
Alaska2,7080.82×
Wyoming2,0380.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doug Martin (running back) audience
BrandAffinityCategory
Zach Ertz2.17×Sports
Harold and Kumar Escape From Guantanamo Bay2.06×Movies & TV
Hunting knife2.24×Home & Garden
Pro Fantasy Rodeo2.26×Sports
Kayako1.66×Technology & Electronics
Defeat Depression1.51×Health
Star Wars: Jedi Knight (series)1.69×Movies & TV
Erechim2.06×Travel & Leisure
KellyMom.com1.75×Kids & Family
Rays Engineering4.25×Business & Career
Adventures of a Gluten Free Mom2.43×Food & Beverages
Kessler Crane®2.31×Business & Career
Jelly Glutton3.11×Games
Ethan Cramer Music1.78×Music & Radio
tanqueray gin spain2.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doug Martin (running back) audience
TraitClusterScore
MindfulnessBALANCE0.82

Worldwide distribution

Worldwide audience distribution share by country for Doug Martin (running back)
CountryShare
United States96.5%
Germany1.5%
Brazil0.4%

See Doug Martin (running back) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Doug Martin (running back) have in United States?

Doug Martin (running back) has an estimated audience of 1,539,307 people in United States, concentrated in Florida and California.

What is the gender split and age of Doug Martin (running back) fans?

29.0% of Doug Martin (running back) fans are female, 71.0% are male, with an average age of 28.0 years.

Which brands do Doug Martin (running back) fans like most?

Doug Martin (running back) fans show strongest brand affinity for Zach Ertz (2.17×), Harold and Kumar Escape From Guantanamo Bay (2.06×), and Hunting knife (2.24×) over the country average.

Where do Doug Martin (running back) fans live in United States?

Doug Martin (running back) fans in United States are most concentrated in Florida (reach 155,741), California (reach 144,292), and Texas (reach 96,159). These three regions account for the largest share of the active audience.

What other brands do Doug Martin (running back) fans also like?

Beyond Doug Martin (running back) itself, the audience over-indexes on Harold and Kumar Escape From Guantanamo Bay (2.06×), Hunting knife (2.24×), Pro Fantasy Rodeo (2.26×), and Kayako (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doug Martin (running back). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.