Rascasse Audience Intelligence

Rays Engineering Target Market in United States

A data profile of the people who buy, follow and care about Rays Engineering in United States — modelled from more than twelve digital signal sources. Rays Engineering has an estimated audience of 144 people in United States.

#9among Engineering in United States#21421among Brand in United States#12333in Business & Career

The average Rays Engineering fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-3, Mazda6, Patrick Dempsey, with strongest over-indexing on Mazda CX-3 (290.77× the country average).

Demographically, the Rays Engineering audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rays Engineering fan in United States is more male, around 30.9 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Category: Business & Career · Type: Brand · Subtype: Engineering

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Rays Engineering profile in United States.

Audience size
144
in United States
Gender
15.5%♀
84.5% male
Age
30.9
average years
Country rank
#212186
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rays Engineering

15.5% are female, 84.5% are male, average age 30.9.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Rays Engineering audience in United States
MetricValue
Female15.5%
Male84.5%
Average age30.9
Estimated audience size144
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Rays Engineering audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3918%
40-4910%
50+6%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Rays Engineering audience comes from United States.

Worldwide audience distribution share by country for Rays Engineering
CountryShare
India22.2%
Australia20.8%
Indonesia19.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rays Engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Rays Engineering customers by region in United States
#RegionReachAffinity×
01Wyoming<1K1.47×
02Alaska<1K1.30×
03North Dakota<1K1.23×
04Montana<1K1.22×
05Hawaii<1K1.21×
06South Dakota<1K1.20×
07Rhode Island<1K1.17×
08New Hampshire<1K1.16×
09Delaware<1K1.13×
10West Virginia<1K1.11×
11Maine<1K1.09×
12Idaho<1K1.08×
13New Mexico<1K1.06×
14Nebraska<1K1.05×
15Washington, District of Columbia<1K1.03×
16Mississippi<1K1.01×
17Arkansas<1K0.98×
18Iowa<1K0.98×
19Kansas<1K0.98×
20Oklahoma<1K0.97×
21Nevada<1K0.97×
22Utah<1K0.97×
23Louisiana<1K0.96×
24Connecticut<1K0.95×
25California<1K0.94×
26Alabama<1K0.94×
27Kentucky<1K0.94×
28Oregon<1K0.94×
29South Carolina<1K0.92×
30Missouri<1K0.91×
31Wisconsin<1K0.91×
32Washington<1K0.90×
33Tennessee<1K0.90×
34Indiana<1K0.90×
35Minnesota<1K0.90×
36Maryland<1K0.89×
37Colorado<1K0.89×
38Arizona<1K0.88×
39Michigan<1K0.87×
40Massachusetts<1K0.87×
41Ohio<1K0.85×
42Virginia<1K0.85×
43Georgia<1K0.84×
44North Carolina<1K0.84×
45New Jersey<1K0.84×
46Pennsylvania<1K0.83×
47Illinois<1K0.82×
48Florida<1K0.74×
49New York<1K0.74×
50Texas<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Rays Engineering, United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rays Engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rays Engineering audience
#·InterestCategoryAffinity×
01Mazda CX-3Cars & Mobility290.77×
02Mazda6Cars & Mobility145.19×
03Honda JazzCars & Mobility123.33×
0424 Hours NürburgringSports123.13×
05Ferrari WorldTravel & Leisure96.55×
06Honda CityCars & Mobility91.54×
07Drain cleanerHome & Garden77.90×
08Mazda3Cars & Mobility62.46×
09Patrick DempseyMovies & TV60.11×
10Subcompact carCars & Mobility54.92×
11Sim racingGames50.19×
12Mazda MX-5Cars & Mobility49.00×
13Honda CivicCars & Mobility34.77×
14Subaru ImprezaCars & Mobility32.54×
15CarcareCars & Mobility25.03×
16Rim (wheel)Cars & Mobility22.50×
17Auto showCars & Mobility20.36×
18City carCars & Mobility20.00×
19Antique carCars & Mobility16.19×
20HatchbackCars & Mobility15.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rays Engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rays Engineering audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.85×
Need for SecurityCONSERVATISM2.76×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rays Engineering audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.50×
CreativityOPEN0.62×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rays Engineering's target market in United States?

Rays Engineering's target market in United States covers an estimated 144 people, concentrated in California and Texas.

02

What is the gender split and age of Rays Engineering customers?

15.5% of the Rays Engineering audience are female, 84.5% are male, with an average age of 30.9 years.

03

Which brands do Rays Engineering fans like most?

Rays Engineering fans show strongest brand affinity for Mazda CX-3 (290.77×), Mazda6 (145.19×), and Patrick Dempsey (60.11×) over the country average.

04

Where do Rays Engineering fans live in United States?

Rays Engineering fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Rays Engineering fans also like?

Beyond Rays Engineering itself, the audience over-indexes on Mazda6 (145.19×), Patrick Dempsey (60.11×), Honda Civic (34.77×), and Mazda3 (62.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rays Engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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