A data profile of the people who buy, follow and care about EstA in United States — modelled from more than twelve digital signal sources. EstA has an estimated audience of 742,420 people in United States.
EstA has an estimated audience of 742,420 people in United States. 12.9% are female, 87.1% are male, average age 19.3.
The key figures that characterise the EstA profile in United States.
12.9% are female, 87.1% are male, average age 19.3.
| Metric | Value |
|---|---|
| Female | 12.9% |
| Male | 87.1% |
| Average age | 19.3 |
| Estimated audience size | 742,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 97% | |
| 20-29 | 3% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for EstA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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