FHM Audience in United States
FHM has an estimated audience of 839,341 people in United States. 33.3% are female, 66.7% are male, average age 39.7. Top regions: California, Texas, Florida.
The average FHM fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the FHM audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of FHM fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 39.7 |
| Estimated audience size | 839,341 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 92,355 | 1× |
| Texas | 58,447 | 0.81× |
| Florida | 48,516 | 0.85× |
| New York | 41,561 | 0.89× |
| Virginia | 27,586 | 1.35× |
| Illinois | 27,328 | 0.98× |
| North Carolina | 23,759 | 0.94× |
| Alabama | 22,349 | 1.91× |
| Pennsylvania | 22,057 | 0.78× |
| Georgia | 21,138 | 0.82× |
| New Jersey | 20,763 | 0.97× |
| Michigan | 19,558 | 0.89× |
| Washington | 19,000 | 1.13× |
| Ohio | 18,069 | 0.7× |
| Massachusetts | 16,324 | 0.99× |
| Oregon | 13,900 | 1.44× |
| Colorado | 13,568 | 1.03× |
| Missouri | 12,898 | 0.95× |
| Montana | 12,831 | 5.51× |
| Tennessee | 11,686 | 0.69× |
| Maryland | 11,447 | 0.79× |
| Minnesota | 11,165 | 0.93× |
| Arizona | 10,940 | 0.64× |
| Wisconsin | 10,792 | 0.85× |
| Indiana | 10,066 | 0.66× |
| Nevada | 9,521 | 1.17× |
| Utah | 8,422 | 1.12× |
| Louisiana | 7,221 | 0.67× |
| Kentucky | 7,117 | 0.68× |
| South Carolina | 6,993 | 0.55× |
| Connecticut | 6,481 | 0.77× |
| Oklahoma | 6,350 | 0.68× |
| Iowa | 6,320 | 0.91× |
| Mississippi | 5,076 | 0.73× |
| Nebraska | 4,868 | 1.16× |
| Arkansas | 4,690 | 0.68× |
| Kansas | 4,335 | 0.66× |
| New Mexico | 3,901 | 0.93× |
| Idaho | 3,405 | 0.81× |
| Washington, District of Columbia | 2,846 | 1.13× |
| Hawaii | 2,809 | 0.78× |
| North Dakota | 2,242 | 1.3× |
| New Hampshire | 2,210 | 0.67× |
| Alaska | 2,174 | 1.21× |
| West Virginia | 2,011 | 0.51× |
| Delaware | 1,911 | 0.83× |
| South Dakota | 1,871 | 0.96× |
| Maine | 1,866 | 0.62× |
| Wyoming | 1,627 | 1.31× |
| Rhode Island | 1,600 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.16 |
| Risk Appetite | THRILL | 1.4 |
| Extroversion | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| Individualism | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Netherlands | 14.2% |
| United Kingdom | 7.7% |
See FHM audiences in other countries
More Fashion magazine audiences in United States
- Vanity Fair (magazine) (8,316,519)
- GQ (4,768,578)
- Teen Vogue (3,303,474)
- Dazed & Confused (magazine) (2,841,077)
- W (magazine) (2,339,348)
How to read this data
Audience size is the estimated number of people in United States who actively search for FHM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.