Lehman Brothers Audience in United States
Lehman Brothers has an estimated audience of 418,485 people in United States. 23.7% are female, 76.3% are male, average age 49.9. Top regions: California, New York, Texas. Top brand affinities: Artillery, British Grand Prix, Carnivàle, Indiana University School of Medicine, Pyrite.
The average Lehman Brothers fan in United States is 49.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Artillery, British Grand Prix, Carnivàle, with strongest over-indexing on Artillery (1.93× the country average). Demographically, the Lehman Brothers audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person
Demographics of Lehman Brothers fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 49.9 |
| Estimated audience size | 418,485 |
Audience persona
The typical Lehman Brothers fan in United States is more male, around 49.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Artillery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,994 | 1.22× |
| New York | 43,522 | 1.86× |
| Texas | 35,751 | 0.99× |
| Florida | 25,923 | 0.91× |
| Illinois | 16,504 | 1.18× |
| Pennsylvania | 15,454 | 1.1× |
| New Jersey | 14,875 | 1.4× |
| Ohio | 14,115 | 1.09× |
| Massachusetts | 13,218 | 1.6× |
| North Carolina | 13,148 | 1.04× |
| Georgia | 12,894 | 1× |
| Virginia | 12,538 | 1.23× |
| Michigan | 10,508 | 0.96× |
| Washington | 9,872 | 1.18× |
| Colorado | 8,425 | 1.28× |
| Minnesota | 8,091 | 1.35× |
| Indiana | 8,020 | 1.05× |
| Arizona | 7,786 | 0.91× |
| Tennessee | 7,346 | 0.88× |
| Maryland | 7,334 | 1.02× |
| Missouri | 6,433 | 0.95× |
| Connecticut | 6,196 | 1.48× |
| Wisconsin | 5,572 | 0.89× |
| South Carolina | 5,090 | 0.81× |
| Alabama | 4,689 | 0.8× |
| Oregon | 4,475 | 0.93× |
| Kentucky | 3,902 | 0.74× |
| Utah | 3,857 | 1.03× |
| Louisiana | 3,736 | 0.69× |
| Oklahoma | 3,469 | 0.75× |
| Nevada | 3,102 | 0.77× |
| Kansas | 3,088 | 0.94× |
| Iowa | 3,056 | 0.89× |
| Arkansas | 2,635 | 0.76× |
| Washington, District of Columbia | 2,633 | 2.09× |
| Mississippi | 2,358 | 0.68× |
| New Hampshire | 1,979 | 1.2× |
| Nebraska | 1,710 | 0.81× |
| Idaho | 1,652 | 0.79× |
| Maine | 1,498 | 1× |
| Rhode Island | 1,486 | 1.12× |
| West Virginia | 1,475 | 0.76× |
| Hawaii | 1,468 | 0.82× |
| New Mexico | 1,235 | 0.59× |
| Delaware | 984 | 0.85× |
| Montana | 929 | 0.8× |
| Vermont | 762 | 1.04× |
| South Dakota | 687 | 0.71× |
| North Dakota | 643 | 0.75× |
| Alaska | 595 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artillery | 1.93× | Music & Radio |
| British Grand Prix | 1.97× | Sports |
| Carnivàle | 1.5× | Movies & TV |
| Indiana University School of Medicine | 1.51× | Business & Career |
| Pyrite | 1.51× | Business & Career |
| Davao Region | 1.88× | Travel & Leisure |
| Bumbershoot | 1.56× | Music & Radio |
| Minestrone | 1.59× | Food & Beverages |
| Digital literacy | 1.66× | Internet & Social Media |
| Seven Sister States | 1.63× | |
| Internet Explorer 9 | 1.61× | |
| The Posies | 1.82× | Music & Radio |
| Leibniz-Keks | 1.93× | Food & Beverages |
| G Data | 1.73× | Technology & Electronics |
| Tzachi Hanegbi | 2.41× | Politics & Society |
| Birkirkara | 1.59× | Travel & Leisure |
| Fashion Is My Life | 1.61× | |
| The Macallan distillery | 1.52× | Food & Beverages |
| Joko Winterscheidt | 1.65× | Movies & TV |
| Iringa | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.61 |
| Career Orientation | POWER | 1.46 |
| Community Orientation | OPEN | 1.45 |
| Social Media Usage | JOY | 1.37 |
| Sustainability | BALANCE | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Germany | 15.5% |
| United Kingdom | 12.8% |
See Lehman Brothers audiences in other countries
More Business & Career audiences in United States
- Capone (rapper) (127,116,000)
- Sydney Sweeney (48,121,350)
- Taylor Swift (46,907,635)
- Rob Reiner (39,072,293)
- Casey (36,114,748)
Frequently asked questions
How many fans does Lehman Brothers have in United States?
Lehman Brothers has an estimated audience of 418,485 people in United States, concentrated in California and New York.
What is the gender split and age of Lehman Brothers fans?
23.7% of Lehman Brothers fans are female, 76.3% are male, with an average age of 49.9 years.
Which brands do Lehman Brothers fans like most?
Lehman Brothers fans show strongest brand affinity for Artillery (1.93×), British Grand Prix (1.97×), and Carnivàle (1.5×) over the country average.
Where do Lehman Brothers fans live in United States?
Lehman Brothers fans in United States are most concentrated in California (reach 55,994), New York (reach 43,522), and Texas (reach 35,751). These three regions account for the largest share of the active audience.
What other brands do Lehman Brothers fans also like?
Beyond Lehman Brothers itself, the audience over-indexes on British Grand Prix (1.97×), Carnivàle (1.5×), Indiana University School of Medicine (1.51×), and Pyrite (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lehman Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.