Lunar New Year Audience in United States
Lunar New Year has an estimated audience of 2,174,683 people in United States.
Category: Politics & Society · Type: Event
Demographics of Lunar New Year fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,174,683 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.6% |
| Germany | 2.0% |
| Italy | 0.4% |
See Lunar New Year audiences in other countries
More Politics & Society audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for Lunar New Year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.