Mary Tyler Moore Audience in United States

Mary Tyler Moore logo

Mary Tyler Moore has an estimated audience of 2,376,463 people in United States. 76.8% are female, 23.2% are male, average age 53.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Paul Dano, Arutz Sheva, Temple Grandin, Celtic punk.

The average Mary Tyler Moore fan in United States is 53.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Paul Dano, Arutz Sheva, with strongest over-indexing on Whataburger (1.63× the country average). Demographically, the Mary Tyler Moore audience skews more female with an average age of 53.9, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mary Tyler Moore fans

Demographic split for Mary Tyler Moore audience in United States
MetricValue
Female76.8%
Male23.2%
Average age53.9
Estimated audience size2,376,463

Audience persona

The typical Mary Tyler Moore fan in United States is more female, around 53.9 years old, with strong Tradition tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Mary Tyler Moore in United States
RegionReachAffinity
California215,2360.82×
Texas176,6130.86×
Florida145,1910.9×
New York128,4670.97×
Illinois95,3911.2×
Pennsylvania91,4941.14×
Ohio87,1451.19×
Michigan73,2741.18×
North Carolina72,0401.01×
Georgia64,3830.88×
New Jersey63,3021.05×
Arizona57,5941.19×
Virginia55,0620.95×
Indiana52,5341.21×
Tennessee52,0101.09×
Minnesota50,4391.48×
Massachusetts48,0621.03×
Wisconsin47,9101.34×
Washington46,6330.98×
Missouri45,8101.2×
Maryland39,9750.98×
Colorado38,1301.02×
South Carolina32,7330.92×
Alabama32,6630.98×
Kentucky32,2981.08×
Connecticut27,4971.15×
Oregon27,0800.99×
Oklahoma26,2871×
Louisiana25,8990.85×
Utah19,7320.93×
Iowa19,6311×
Kansas19,4601.04×
Nevada18,0970.79×
Arkansas17,9310.92×
Mississippi15,4760.79×
Idaho12,4141.04×
West Virginia11,3951.03×
New Mexico11,1950.94×
Nebraska10,9030.91×
New Hampshire10,4371.11×
Maine9,1781.08×
Hawaii8,8890.87×
Rhode Island7,8751.04×
Delaware6,5661×
Montana5,7830.88×
Washington, District of Columbia5,2400.73×
South Dakota4,7490.86×
Alaska4,1650.82×
North Dakota4,0210.82×
Vermont3,8550.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary Tyler Moore audience
BrandAffinityCategory
Whataburger1.63×Food & Beverages
Paul Dano2.01×Movies & TV
Arutz Sheva2.35×News
Temple Grandin1.88×Literature
Celtic punk2.44×Music & Radio
Buenavista (Madrid)1.77×Travel & Leisure
New York Harbor2.18×Travel & Leisure
Ironmongery1.62×Home & Garden
Ephraim2.7×
Indiana University School of Medicine2.31×Business & Career
Cachaça2.65×Food & Beverages
Monroe Carell Jr. Children's Hospital at Vanderbilt2.36×Travel & Leisure
Italian Riviera1.6×Travel & Leisure
Novelty item1.56×Literature
Pyrite2.29×Business & Career
Assisi1.6×Travel & Leisure
Sentosa2.26×Travel & Leisure
Bandung Institute of Technology1.63×Business & Career
Pipe Bueno4.3×Music & Radio
Aleksander Barkov, Jr.1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary Tyler Moore audience
TraitClusterScore
TraditionCONSERVATISM1.59
SpiritualityBALANCE1.44
Pet OwnershipJOY1.22
Community OrientationOPEN1.18
DIY MentalityTHRILL1.15
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Mary Tyler Moore
CountryShare
United States93.7%
Germany4.5%
Italy1.9%

See Mary Tyler Moore audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mary Tyler Moore have in United States?

Mary Tyler Moore has an estimated audience of 2,376,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Mary Tyler Moore fans?

76.8% of Mary Tyler Moore fans are female, 23.2% are male, with an average age of 53.9 years.

Which brands do Mary Tyler Moore fans like most?

Mary Tyler Moore fans show strongest brand affinity for Whataburger (1.63×), Paul Dano (2.01×), and Arutz Sheva (2.35×) over the country average.

Where do Mary Tyler Moore fans live in United States?

Mary Tyler Moore fans in United States are most concentrated in California (reach 215,236), Texas (reach 176,613), and Florida (reach 145,191). These three regions account for the largest share of the active audience.

What other brands do Mary Tyler Moore fans also like?

Beyond Mary Tyler Moore itself, the audience over-indexes on Paul Dano (2.01×), Arutz Sheva (2.35×), Temple Grandin (1.88×), and Celtic punk (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Tyler Moore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.