New York Harbor Audience in United States

New York Harbor logo

New York Harbor has an estimated audience of 440,467 people in United States. 61.6% are female, 38.4% are male, average age 43.6. Top regions: New York, New Jersey, California. Top brand affinities: Google Analytics, Food quality, Minnesota, Graham Greene (actor), CAC 40.

The average New York Harbor fan in United States is 43.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Google Analytics, Food quality, Minnesota, with strongest over-indexing on Google Analytics (14.11× the country average). Demographically, the New York Harbor audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of New York Harbor fans

Demographic split for New York Harbor audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.6
Estimated audience size440,467

Audience persona

The typical New York Harbor fan in United States is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for New York Harbor in United States
RegionReachAffinity
New York280,29511.39×
New Jersey73,6326.57×
California27,3370.56×
Florida21,1110.71×
Texas21,0420.56×
Pennsylvania17,7161.19×
Connecticut14,0183.17×
Massachusetts9,5541.1×
Virginia9,4820.88×
North Carolina9,3680.71×
Georgia9,1910.68×
Illinois8,4450.58×
Ohio8,0050.59×
Maryland7,3530.97×
Michigan6,8520.59×
South Carolina4,5200.68×
Washington4,4450.5×
Indiana4,4040.55×
Tennessee4,1550.47×
Arizona3,6950.41×
Missouri3,4660.49×
Colorado3,3030.48×
Alabama3,0470.5×
Kentucky2,9620.54×
Louisiana2,9520.52×
Minnesota2,9320.46×
Wisconsin2,7770.42×
Oregon2,3530.47×
Oklahoma1,8190.37×
Nevada1,8120.43×
Washington, District of Columbia1,7781.34×
Arkansas1,7310.48×
Utah1,6840.43×
Kansas1,6510.48×
Rhode Island1,5171.08×
Mississippi1,4440.4×
Maine1,3740.87×
Iowa1,2540.35×
Delaware1,2311.01×
New Hampshire1,2270.71×
West Virginia1,0130.49×
Nebraska1,0100.46×
Hawaii8940.47×
New Mexico7650.35×
Alaska7140.76×
Idaho6600.3×
Vermont6530.84×
Montana6220.51×
South Dakota6140.6×
North Dakota5980.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Harbor audience
BrandAffinityCategory
Google Analytics14.11×Internet & Social Media
Food quality33.06×Food & Beverages
Minnesota1.61×Travel & Leisure
Graham Greene (actor)2.93×
CAC 401.67×Business & Career
Kerala1.78×Travel & Leisure
Dental hygienist1.76×Health
Sub Zero (Official)2.45×Literature
Tierra caliente1.65×Travel & Leisure
Nasal cavity1.6×Health
Buenavista (Madrid)1.58×Travel & Leisure
Cacique1.69×Food & Beverages
Otto Graham2.86×Sports
IWeb2.44×
John Key3.15×Politics & Society
Bulacan2.23×Travel & Leisure
Nasi goreng4.97×Food & Beverages
JS Kabylie5.86×Sports
Equinix1.61×Business & Career
Ipsos1.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Harbor audience
TraitClusterScore
Quality AwarenessPREMIUM2.24
Luxury OrientationPREMIUM1.97
Community OrientationOPEN1.64
TravellingTHRILL1.59
DIY MentalityTHRILL1.52
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for New York Harbor
CountryShare
United States87.1%
Spain8.6%
Germany3.5%

See New York Harbor audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does New York Harbor have in United States?

New York Harbor has an estimated audience of 440,467 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York Harbor fans?

61.6% of New York Harbor fans are female, 38.4% are male, with an average age of 43.6 years.

Which brands do New York Harbor fans like most?

New York Harbor fans show strongest brand affinity for Google Analytics (14.11×), Food quality (33.06×), and Minnesota (1.61×) over the country average.

Where do New York Harbor fans live in United States?

New York Harbor fans in United States are most concentrated in New York (reach 280,295), New Jersey (reach 73,632), and California (reach 27,337). These three regions account for the largest share of the active audience.

What other brands do New York Harbor fans also like?

Beyond New York Harbor itself, the audience over-indexes on Food quality (33.06×), Minnesota (1.61×), Graham Greene (actor) (2.93×), and CAC 40 (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Harbor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.