Food quality Audience in United States

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Food quality has an estimated audience of 413,323 people in United States. 59.1% are female, 40.9% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Graham Greene, Elsword, Combat sport, Home equity.

The average Food quality fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Graham Greene, Elsword, with strongest over-indexing on Regional styles of Mexican music (10.54× the country average). Demographically, the Food quality audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food quality fans

Demographic split for Food quality audience in United States
MetricValue
Female59.1%
Male40.9%
Average age35.6
Estimated audience size413,323

Audience persona

The typical Food quality fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Food quality in United States
RegionReachAffinity
California35,3890.78×
Texas31,4760.89×
Florida13,1310.47×
New York10,6550.46×
Tennessee9,4811.14×
Oklahoma8,1011.77×
Georgia7,2500.57×
Pennsylvania7,2410.52×
Ohio7,1070.56×
North Carolina6,7870.55×
Illinois6,1740.45×
Arizona5,7850.69×
Wisconsin5,6640.91×
Washington5,4820.66×
Virginia5,3730.53×
Massachusetts5,1600.63×
Michigan5,0040.46×
Colorado4,4320.68×
Kentucky4,4060.85×
Maryland4,4020.62×
Missouri4,3500.65×
Minnesota4,1400.7×
Nevada4,0521.01×
Nebraska3,7591.81×
Indiana3,3690.45×
Kansas3,1810.98×
Mississippi2,9450.86×
New Mexico2,7641.33×
Alabama2,6400.46×
Louisiana2,6180.49×
Arkansas2,6160.77×
Washington, District of Columbia2,6052.1×
Oregon2,5600.54×
West Virginia2,4311.26×
Alaska2,4262.74×
New Jersey2,3530.22×
South Carolina2,3050.37×
Idaho2,2451.08×
Hawaii2,1441.21×
Iowa2,1320.63×
Montana2,1151.84×
South Dakota2,0872.18×
North Dakota2,0322.39×
New Hampshire2,0031.23×
Wyoming1,9673.21×
Connecticut1,9580.47×
Rhode Island1,9341.47×
Maine1,9331.31×
Utah1,9090.52×
Delaware1,7321.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food quality audience
BrandAffinityCategory
Regional styles of Mexican music10.54×Music & Radio
Graham Greene12.83×Literature
Elsword19.78×Games
Combat sport1.74×Sports
Home equity2.09×Home & Garden
Stamp collecting5.02×Home & Garden
Colorado River6.22×Travel & Leisure
OpenJDK19.78×
Voltron: Legendary Defender14.99×Movies & TV
Who Wants to Be a Millionaire?7.59×Movies & TV
Ichiro Suzuki8.3×Sports
Ian Bremmer13.71×Politics & Society
Unique Gifts1.83×Shopping
South Asian cuisine6.63×Food & Beverages
Jingoism1.59×Politics & Society
St. Ives9.7×Travel & Leisure
CAC 403.61×Business & Career
JDSU2.01×Business & Career
Pro-Ject2.64×Music & Radio
Sub Zero (Official)6.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food quality audience
TraitClusterScore
IndulgenceJOY2.67
Career OrientationPOWER2.49
Family OrientationCONSERVATISM2.01
Luxury OrientationPREMIUM2
DIY MentalityTHRILL1.92
Design AffinityPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Food quality
CountryShare
United States19.8%
Japan12.8%
Italy5.5%

See Food quality audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food quality have in United States?

Food quality has an estimated audience of 413,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Food quality fans?

59.1% of Food quality fans are female, 40.9% are male, with an average age of 35.6 years.

Which brands do Food quality fans like most?

Food quality fans show strongest brand affinity for Regional styles of Mexican music (10.54×), Graham Greene (12.83×), and Elsword (19.78×) over the country average.

Where do Food quality fans live in United States?

Food quality fans in United States are most concentrated in California (reach 35,389), Texas (reach 31,476), and Florida (reach 13,131). These three regions account for the largest share of the active audience.

What other brands do Food quality fans also like?

Beyond Food quality itself, the audience over-indexes on Graham Greene (12.83×), Elsword (19.78×), Combat sport (1.74×), and Home equity (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.