Colorado River Audience in United States

Colorado River logo

Colorado River has an estimated audience of 1,806,584 people in United States. 55.6% are female, 44.4% are male, average age 43.4. Top regions: Texas, California, Arizona. Top brand affinities: Natural rubber, Historic site, Halsey, Oregon, Cherish (group), Israel.

The average Colorado River fan in United States is 43.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Natural rubber, Historic site, Halsey, Oregon, with strongest over-indexing on Natural rubber (8.34× the country average). Demographically, the Colorado River audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Colorado River fans

Demographic split for Colorado River audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.4
Estimated audience size1,806,584

Audience persona

The typical Colorado River fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Colorado River in United States
RegionReachAffinity
Texas282,2811.82×
California273,0111.37×
Arizona135,4593.67×
Colorado129,3034.54×
Florida63,6980.52×
Nevada57,3943.28×
New York54,4190.54×
Utah42,0012.6×
Illinois40,6030.67×
Washington37,6251.04×
Pennsylvania37,4620.62×
Virginia33,8420.77×
Georgia33,1860.6×
North Carolina30,4930.56×
Michigan29,9700.63×
Ohio29,2000.52×
New Jersey25,3380.55×
Tennessee24,6340.68×
Massachusetts24,5440.69×
Oregon22,9071.11×
Indiana22,6930.69×
Missouri22,2220.76×
Minnesota21,9280.85×
Wisconsin19,3910.71×
Maryland17,8170.57×
Oklahoma16,0340.8×
Louisiana15,7840.68×
Alabama15,1030.6×
South Carolina14,7390.54×
Kentucky13,0910.58×
New Mexico12,8871.42×
Kansas12,3380.87×
Iowa10,7540.72×
Connecticut10,5410.58×
Idaho9,6851.07×
Arkansas9,6680.65×
Nebraska8,4890.94×
Mississippi7,7800.52×
Montana5,8841.17×
New Hampshire5,1230.72×
Hawaii4,9720.64×
Washington, District of Columbia4,7280.87×
Maine4,6450.72×
West Virginia4,4750.53×
Wyoming4,4491.66×
South Dakota3,6370.87×
Alaska3,3410.86×
North Dakota3,2840.88×
Rhode Island2,7180.47×
Delaware2,6290.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colorado River audience
BrandAffinityCategory
Natural rubber8.34×Cars & Mobility
Historic site3.96×Arts & Culture
Halsey, Oregon7.72×Travel & Leisure
Cherish (group)9.54×Music & Radio
Israel1.63×Travel & Leisure
Justice2.16×Politics & Society
Nationality1.56×Politics & Society
Nebraska Cornhuskers football2.5×Sports
Kendra Scott2.01×Fashion & Accessoires
Sailor3.22×Travel & Leisure
Governor of Michigan4.67×Politics & Society
Wikia2.09×Internet & Social Media
JDSU1.86×Business & Career
Jesse Plemons2.05×Movies & TV
3D printing1.5×Technology & Electronics
Voter registration2.82×Politics & Society
Kento Yamazaki6.29×Movies & TV
Fairy godmother4.07×Literature
Vocal harmony2.44×Music & Radio
Goop2.88×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colorado River audience
TraitClusterScore
TravellingTHRILL2.21
Design AffinityPREMIUM1.95
SustainabilityBALANCE1.62
Pet OwnershipJOY1.49
Risk AppetiteTHRILL1.45
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Colorado River
CountryShare
United States64.3%
Mexico10.3%
United Kingdom9.9%

See Colorado River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Colorado River have in United States?

Colorado River has an estimated audience of 1,806,584 people in United States, concentrated in Texas and California.

What is the gender split and age of Colorado River fans?

55.6% of Colorado River fans are female, 44.4% are male, with an average age of 43.4 years.

Which brands do Colorado River fans like most?

Colorado River fans show strongest brand affinity for Natural rubber (8.34×), Historic site (3.96×), and Halsey, Oregon (7.72×) over the country average.

Where do Colorado River fans live in United States?

Colorado River fans in United States are most concentrated in Texas (reach 282,281), California (reach 273,011), and Arizona (reach 135,459). These three regions account for the largest share of the active audience.

What other brands do Colorado River fans also like?

Beyond Colorado River itself, the audience over-indexes on Historic site (3.96×), Halsey, Oregon (7.72×), Cherish (group) (9.54×), and Israel (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colorado River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.