Rascasse Audience Intelligence

Colorado River Audience in United States

A data profile of the people who buy, follow and care about Colorado River in United States — modelled from more than twelve digital signal sources. Colorado River has an estimated audience of 1,806,584 people in United States.

#9among River in United States#1233among POI in United States#1193in Travel & Leisure

The average Colorado River fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Woolrich, Grand Canyon, Michelle Rodriguez, with strongest over-indexing on Woolrich (33.6× the country average).

Demographically, the Colorado River audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colorado River fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Woolrich.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colorado River profile in United States.

Audience size
1.8M
in United States
Gender
55.6%♀
44.4% male
Age
43.4
average years
Country rank
#15413
POI in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Colorado River fans

55.6% are female, 44.4% are male, average age 43.4.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Colorado River audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.4
Estimated audience size1,806,584
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Colorado River audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Colorado River audience comes from United States.

Worldwide audience distribution share by country for Colorado River
CountryShare
United States64.2%
Mexico10.3%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colorado River audience in United States is strongest.

Fig. 05

Top regions by affinity

Colorado River fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K4.07×
02Arizona~100K3.23×
03Nevada~50K2.76×
04Utah~40K2.42×
05Wyoming~5K1.92×
06Texas~300K1.63×
07New Mexico~10K1.51×
08Montana~7K1.42×
09Idaho~10K1.17×
10California~200K1.15×
11South Dakota~5K1.13×
12Oregon~20K1.10×
13Alaska~4K1.03×
14Minnesota~30K1.02×
15Kansas~10K0.98×
16Nebraska~9K0.98×
17North Dakota~4K0.97×
18Washington~30K0.96×
19Oklahoma~20K0.86×
20Missouri~20K0.85×
21Maine~5K0.82×
22Wisconsin~20K0.81×
23Iowa~10K0.81×
24New Hampshire~6K0.80×
25Arkansas~10K0.79×
26Washington, District of Columbia~4K0.78×
27Virginia~30K0.77×
28Delaware~4K0.76×
29West Virginia~6K0.73×
30Indiana~20K0.71×
31Hawaii~6K0.71×
32Louisiana~20K0.70×
33Illinois~40K0.69×
34Rhode Island~4K0.69×
35Alabama~20K0.66×
36Kentucky~10K0.65×
37Michigan~30K0.64×
38Mississippi~9K0.64×
39Pennsylvania~40K0.62×
40Tennessee~20K0.62×
41North Carolina~30K0.61×
42South Carolina~20K0.61×
43Connecticut~10K0.61×
44Georgia~30K0.59×
45Massachusetts~20K0.58×
46Ohio~30K0.57×
47Maryland~20K0.55×
48New Jersey~20K0.53×
49New York~50K0.48×
50Florida~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Colorado River, United States
0.45×1.00×4.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colorado River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colorado River audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires33.60×
02CitizenMTravel & Leisure20.00×
03EasyJetTravel & Leisure14.97×
04LavazzaFood & Beverages12.60×
05RyanairTravel & Leisure11.56×
06Michelle RodriguezMovies & TV7.96×
07Grand CanyonTravel & Leisure7.10×
08TrivagoTravel & Leisure4.75×
09PoliticoPolitics & Society4.06×
10Drudge ReportSports3.31×
11United Parcel ServiceBusiness & Career2.52×
12InnovationBusiness & Career2.51×
13New York PostNews2.50×
14Enterprise Rent-A-CarCars & Mobility2.22×
15Real propertyHome & Garden2.13×
16ExpediaTravel & Leisure1.86×
17Nordstrom rackFashion & Accessoires1.81×
18AirbnbTravel & Leisure1.60×
19Home AppliancesHome & Garden1.58×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colorado River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colorado River audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.04×
PatriotismCONSERVATISM1.93×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colorado River audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
ExtroversionTHRILL0.92×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Colorado River have in United States?

Colorado River has an estimated audience of 1,806,584 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Colorado River fans?

55.6% of Colorado River fans are female, 44.4% are male, with an average age of 43.4 years.

03

Which brands do Colorado River fans like most?

Colorado River fans show strongest brand affinity for Woolrich (33.6×), Grand Canyon (7.1×), and Michelle Rodriguez (7.96×) over the country average.

04

Where do Colorado River fans live in United States?

Colorado River fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Colorado River fans also like?

Beyond Colorado River itself, the audience over-indexes on Grand Canyon (7.1×), Michelle Rodriguez (7.96×), United Parcel Service (2.52×), and EasyJet (14.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Colorado River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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