Tierra caliente Audience in United States

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Tierra caliente has an estimated audience of 1,220,138 people in United States. 34.9% are female, 65.1% are male, average age 37.8. Top regions: Texas, California, South Carolina. Top brand affinities: Minnesota, Panama, Spinal muscular atrophy, JTV (Indonesia), Sears.

The average Tierra caliente fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, South Carolina. Top brand affinities include Minnesota, Panama, Spinal muscular atrophy, with strongest over-indexing on Minnesota (4.59× the country average). Demographically, the Tierra caliente audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tierra caliente fans

Demographic split for Tierra caliente audience in United States
MetricValue
Female34.9%
Male65.1%
Average age37.8
Estimated audience size1,220,138

Audience persona

The typical Tierra caliente fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Tierra caliente in United States
RegionReachAffinity
Texas726,5136.93×
California297,9492.22×
South Carolina92,5095.04×
Illinois91,4052.25×
Oklahoma90,8786.71×
Florida60,8580.74×
North Carolina50,0451.36×
Georgia44,2931.18×
Alabama35,7542.1×
Arizona27,4931.1×
Washington19,4590.8×
Tennessee19,1970.78×
New York18,0750.27×
Indiana18,0290.81×
Colorado14,2800.74×
Pennsylvania13,0620.32×
Virginia11,7900.4×
Oregon11,0800.79×
Mississippi11,0621.1×
New Jersey10,0600.32×
Michigan9,4920.3×
Wisconsin9,1830.5×
Nevada8,9790.76×
Kansas8,5390.89×
Ohio6,7890.18×
Minnesota6,1210.35×
Missouri6,0080.31×
Maryland5,6440.27×
Louisiana5,6290.36×
Utah5,3440.49×
Arkansas5,2540.52×
Iowa4,3770.44×
Kentucky4,2330.28×
Massachusetts3,9930.17×
Nebraska3,9250.64×
Idaho3,6740.6×
North Dakota3,6731.47×
Connecticut3,3710.28×
New Mexico2,8880.47×
West Virginia2,1740.38×
Alaska2,1700.83×
Hawaii2,0780.4×
New Hampshire1,9790.41×
Montana1,8910.56×
South Dakota1,8670.66×
Wyoming1,7590.97×
Delaware1,7570.52×
Vermont1,7410.81×
Rhode Island1,7300.45×
Maine1,7290.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tierra caliente audience
BrandAffinityCategory
Minnesota4.59×Travel & Leisure
Panama3.48×Travel & Leisure
Spinal muscular atrophy6.89×Health
JTV (Indonesia)2.51×
Sears1.7×Shopping
Mad About You4.58×Movies & TV
Penn & Teller2.87×Movies & TV
Toros de Tijuana7.48×Sports
Ixtapaluca4.8×Travel & Leisure
Warning sign3.02×Cars & Mobility
Leverage (TV series)1.6×Movies & TV
The Boomtown Rats13.62×Music & Radio
Cultural studies2.83×Business & Career
Italian Market, Philadelphia3.03×
Ext JS5.88×Technology & Electronics
Mackenzie Foy1.51×Fashion & Accessoires
Asajj Ventress2.56×Movies & TV
My Name Is Khan5.4×Movies & TV
LaMarcus Aldridge3.48×Sports
bumGenius7.33×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tierra caliente audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
Risk AppetiteTHRILL1.03
Social Media UsageJOY0.87
Price SensitivityPREMIUM0.84
Urban LifestyleOPEN0.82
ExtroversionTHRILL0.82

Worldwide distribution

Worldwide audience distribution share by country for Tierra caliente
CountryShare
Mexico36.6%
United States35.4%
Spain5.8%

See Tierra caliente audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tierra caliente have in United States?

Tierra caliente has an estimated audience of 1,220,138 people in United States, concentrated in Texas and California.

What is the gender split and age of Tierra caliente fans?

34.9% of Tierra caliente fans are female, 65.1% are male, with an average age of 37.8 years.

Which brands do Tierra caliente fans like most?

Tierra caliente fans show strongest brand affinity for Minnesota (4.59×), Panama (3.48×), and Spinal muscular atrophy (6.89×) over the country average.

Where do Tierra caliente fans live in United States?

Tierra caliente fans in United States are most concentrated in Texas (reach 726,513), California (reach 297,949), and South Carolina (reach 92,509). These three regions account for the largest share of the active audience.

What other brands do Tierra caliente fans also like?

Beyond Tierra caliente itself, the audience over-indexes on Panama (3.48×), Spinal muscular atrophy (6.89×), JTV (Indonesia) (2.51×), and Sears (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tierra caliente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.