Warning sign Audience in United States
Warning sign has an estimated audience of 530,168 people in United States. 72.9% are female, 27.1% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Jack White, Fast Five, Leverage (TV series), Lebanese cuisine, Overboard (film).
The average Warning sign fan in United States is 47.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jack White, Fast Five, Leverage (TV series), with strongest over-indexing on Jack White (1.59× the country average). Demographically, the Warning sign audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Warning sign fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 47.7 |
| Estimated audience size | 530,168 |
Audience persona
The typical Warning sign fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Jack White.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,430 | 1.17× |
| Texas | 50,779 | 1.11× |
| Florida | 40,977 | 1.14× |
| New York | 31,662 | 1.07× |
| Georgia | 20,214 | 1.24× |
| Illinois | 18,957 | 1.07× |
| North Carolina | 18,310 | 1.15× |
| New Jersey | 16,709 | 1.24× |
| Arizona | 16,298 | 1.51× |
| Virginia | 15,390 | 1.19× |
| Pennsylvania | 14,579 | 0.82× |
| Ohio | 13,868 | 0.85× |
| Indiana | 13,265 | 1.37× |
| Washington | 13,239 | 1.24× |
| Michigan | 11,773 | 0.85× |
| Massachusetts | 11,709 | 1.12× |
| Maryland | 10,918 | 1.2× |
| Tennessee | 8,837 | 0.83× |
| Missouri | 8,538 | 1× |
| Colorado | 8,374 | 1× |
| Alabama | 7,912 | 1.07× |
| South Carolina | 7,886 | 0.99× |
| Wisconsin | 7,536 | 0.94× |
| Utah | 6,861 | 1.45× |
| Minnesota | 6,750 | 0.89× |
| Louisiana | 6,219 | 0.91× |
| Oregon | 5,635 | 0.93× |
| Oklahoma | 5,584 | 0.95× |
| Kentucky | 5,426 | 0.82× |
| Arkansas | 5,326 | 1.22× |
| Nevada | 5,137 | 1× |
| Connecticut | 4,796 | 0.9× |
| Iowa | 4,790 | 1.1× |
| Mississippi | 4,726 | 1.08× |
| Kansas | 4,180 | 1× |
| Idaho | 2,800 | 1.05× |
| New Mexico | 2,702 | 1.02× |
| Nebraska | 2,626 | 0.99× |
| West Virginia | 2,229 | 0.9× |
| Hawaii | 2,163 | 0.95× |
| New Hampshire | 1,727 | 0.83× |
| Washington, District of Columbia | 1,548 | 0.97× |
| Maine | 1,259 | 0.66× |
| Montana | 1,202 | 0.82× |
| Delaware | 1,176 | 0.8× |
| Rhode Island | 1,153 | 0.68× |
| North Dakota | 1,062 | 0.98× |
| South Dakota | 1,015 | 0.83× |
| Alaska | 734 | 0.65× |
| Vermont | 698 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 1.59× | Movies & TV |
| Fast Five | 2.59× | Movies & TV |
| Leverage (TV series) | 1.68× | Movies & TV |
| Lebanese cuisine | 1.9× | Food & Beverages |
| Overboard (film) | 1.87× | Movies & TV |
| Cachaça | 4.76× | Food & Beverages |
| Celtic punk | 2.06× | Music & Radio |
| Al Ahly SC | 1.51× | Sports |
| All You Need Is Love | 4.22× | Music & Radio |
| Brooklyn College | 1.83× | Business & Career |
| Cachorros | 1.75× | Pets & Animals |
| Cachorros | 1.66× | Pets & Animals |
| Cake Craft and Decoration | 2.69× | Food & Beverages |
| Indiana University School of Medicine | 2.16× | Business & Career |
| Cachoeira | 4.31× | Travel & Leisure |
| Jbc | 2.93× | Kids & Family |
| John Gray (U.S. author) | 2.37× | Literature |
| Cash Cab (U.S. game show) | 1.76× | Movies & TV |
| Canino | 1.83× | Travel & Leisure |
| Hypnagogia | 1.58× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.35 |
| Travelling | THRILL | 1.36 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.31 |
| Need for Security | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| Italy | 18.6% |
| Australia | 7.5% |
See Warning sign audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Warning sign have in United States?
Warning sign has an estimated audience of 530,168 people in United States, concentrated in California and Texas.
What is the gender split and age of Warning sign fans?
72.9% of Warning sign fans are female, 27.1% are male, with an average age of 47.7 years.
Which brands do Warning sign fans like most?
Warning sign fans show strongest brand affinity for Jack White (1.59×), Fast Five (2.59×), and Leverage (TV series) (1.68×) over the country average.
Where do Warning sign fans live in United States?
Warning sign fans in United States are most concentrated in California (reach 68,430), Texas (reach 50,779), and Florida (reach 40,977). These three regions account for the largest share of the active audience.
What other brands do Warning sign fans also like?
Beyond Warning sign itself, the audience over-indexes on Fast Five (2.59×), Leverage (TV series) (1.68×), Lebanese cuisine (1.9×), and Overboard (film) (1.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Warning sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.