Rascasse Audience Intelligence

Mad About You Audience in United States

A data profile of the people who buy, follow and care about Mad About You in United States — modelled from more than twelve digital signal sources. Mad About You has an estimated audience of 523,179 people in United States.

#21among Sitcom in United States#3121among Movie / TV Show / Series in United States#6646in Movies & TV

The average Mad About You fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Miles Teller, Obsessed (2009 film), with strongest over-indexing on Taron Egerton (212.32× the country average).

Demographically, the Mad About You audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad About You fan in United States is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad About You profile in United States.

Audience size
523K
in United States
Gender
63.8%♀
36.2% male
Age
43.2
average years
Country rank
#35671
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad About You viewers

63.8% are female, 36.2% are male, average age 43.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Mad About You audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.2
Estimated audience size523,179
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Mad About You audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Mad About You audience comes from United States.

Worldwide audience distribution share by country for Mad About You
CountryShare
United States55.0%
Italy10.9%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad About You audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad About You fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~10K1.27×
02Maine~2K1.23×
03Oklahoma~7K1.21×
04Rhode Island~2K1.21×
05Wisconsin~9K1.20×
06New Hampshire~2K1.19×
07Iowa~5K1.18×
08Illinois~20K1.17×
09Oregon~7K1.16×
10Indiana~10K1.13×
11Ohio~20K1.12×
12Kansas~4K1.12×
13New Mexico~3K1.12×
14Minnesota~8K1.11×
15Idaho~3K1.09×
16Vermont<1K1.09×
17Michigan~10K1.07×
18Nebraska~3K1.07×
19Tennessee~10K1.06×
20Kentucky~6K1.05×
21Connecticut~5K1.05×
22Arkansas~4K1.05×
23Pennsylvania~20K1.04×
24Montana~1K1.04×
25Arizona~10K1.03×
26West Virginia~2K1.02×
27Colorado~8K0.99×
28Massachusetts~9K0.98×
29Washington~10K0.97×
30South Carolina~7K0.95×
31New York~30K0.94×
32Utah~4K0.94×
33South Dakota~1K0.93×
34Mississippi~4K0.92×
35Delaware~1K0.92×
36North Dakota<1K0.91×
37New Jersey~10K0.90×
38Alabama~6K0.90×
39Alaska<1K0.89×
40Maryland~7K0.88×
41Nevada~4K0.88×
42North Carolina~10K0.87×
43Virginia~10K0.87×
44Louisiana~5K0.87×
45Florida~30K0.85×
46Texas~30K0.80×
47Washington, District of Columbia~1K0.80×
48California~40K0.77×
49Georgia~10K0.77×
50Hawaii~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Mad About You, United States
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad About You audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad About You audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV212.32×
02Miles TellerMovies & TV71.22×
03David SchwimmerMovies & TV47.96×
04Pinky and the BrainMovies & TV47.03×
05Beverly Hills CopMovies & TV29.16×
06The NannyMovies & TV27.29×
07Courteney CoxMovies & TV26.69×
08Lisa KudrowMovies & TV25.77×
09Ryan PhillippeMovies & TV21.24×
10SpaceballsMovies & TV20.35×
11Obsessed (2009 film)Movies & TV20.00×
12Josh DuhamelFashion & Accessoires20.00×
13Austin Powers (film series)Movies & TV20.00×
14Einstein Bros. BagelsFood & Beverages18.70×
15Katie HolmesMovies & TV15.88×
16Stitch!Movies & TV14.92×
17MegamindMovies & TV14.37×
18Anne HathawayMovies & TV10.15×
19Scooby-DooMovies & TV10.13×
20Robert RedfordMovies & TV8.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad About You audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad About You audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.83×
SpiritualityBALANCE1.75×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad About You audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad About You have in United States?

Mad About You has an estimated audience of 523,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mad About You viewers?

63.8% of Mad About You fans are female, 36.2% are male, with an average age of 43.2 years.

03

Which brands do Mad About You fans like most?

Mad About You fans show strongest brand affinity for Taron Egerton (212.32×), Miles Teller (71.22×), and Obsessed (2009 film) (20×) over the country average.

04

Where do Mad About You fans live in United States?

Mad About You fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mad About You fans also like?

Beyond Mad About You itself, the audience over-indexes on Miles Teller (71.22×), Obsessed (2009 film) (20×), David Schwimmer (47.96×), and Courteney Cox (26.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sitcom audiences in United States

See Mad About You audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad About You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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