Mad About You Audience in United States

Mad About You logo

Mad About You has an estimated audience of 489,214 people in United States. 63.8% are female, 36.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Google Photos, Minnesota, Theocracy, Dog breed.

The average Mad About You fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Google Photos, Minnesota, with strongest over-indexing on Goop (20.34× the country average). Demographically, the Mad About You audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of Mad About You fans

Demographic split for Mad About You audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.2
Estimated audience size489,214

Audience persona

The typical Mad About You fan in United States is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Mad About You in United States
RegionReachAffinity
California45,9710.85×
Texas37,1650.88×
Florida28,6700.87×
New York27,1610.99×
Illinois20,4871.26×
Pennsylvania17,5461.07×
Ohio16,5951.1×
Michigan13,8741.08×
North Carolina13,3110.9×
Georgia12,0950.8×
New Jersey11,6210.93×
Tennessee10,8621.11×
Arizona10,7361.07×
Missouri10,6301.35×
Indiana10,5081.18×
Virginia10,4700.88×
Massachusetts9,7761.01×
Washington9,4140.96×
Wisconsin8,9451.22×
Minnesota7,7411.1×
Colorado7,6751×
Maryland7,3300.87×
South Carolina7,2420.98×
Oregon6,9891.25×
Oklahoma6,4141.18×
Kentucky6,3581.04×
Alabama5,8340.85×
Louisiana5,2940.84×
Connecticut4,9901.02×
Iowa4,8121.19×
Kansas4,4791.16×
Nevada4,2850.91×
Arkansas4,2341.05×
Utah4,1700.95×
Mississippi3,3370.83×
New Mexico2,8391.16×
Idaho2,5851.05×
Nebraska2,5341.03×
New Hampshire2,3061.2×
West Virginia2,1820.96×
Maine2,1031.2×
Rhode Island1,9471.25×
Montana1,3901.02×
Hawaii1,3320.63×
Washington, District of Columbia1,1680.79×
Delaware1,0910.81×
Vermont9231.07×
South Dakota8990.79×
Alaska7920.76×
North Dakota7560.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad About You audience
BrandAffinityCategory
Goop20.34×Internet & Social Media
Google Photos7.2×Technology & Electronics
Minnesota4.36×Travel & Leisure
Theocracy20×Music & Radio
Dog breed1.54×Pets & Animals
The Nice Guys10.21×Movies & TV
Whataburger2×Food & Beverages
AllJobs21.85×Business & Career
Jingoism2.28×Politics & Society
Nationality2.2×Politics & Society
Jeep Wagoneer4.95×Cars & Mobility
Bell Helmets15.71×Cars & Mobility
Home staging4.37×Home & Garden
Kodiak, Alaska6.54×Travel & Leisure
Home equity1.53×Home & Garden
Knauf Insulation20×Business & Career
Klingspor's Woodworking Shop19.3×Shopping
Hocus Pocus3.29×Movies & TV
UK garage3.22×Music & Radio
Nebraska1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad About You audience
TraitClusterScore
TraditionCONSERVATISM2.12
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.75
SpiritualityBALANCE1.37
ExtroversionTHRILL1.32
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Mad About You
CountryShare
United States57.1%
Italy9.2%
Canada6.8%

See Mad About You audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does Mad About You have in United States?

Mad About You has an estimated audience of 489,214 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad About You fans?

63.8% of Mad About You fans are female, 36.2% are male, with an average age of 43.2 years.

Which brands do Mad About You fans like most?

Mad About You fans show strongest brand affinity for Goop (20.34×), Google Photos (7.2×), and Minnesota (4.36×) over the country average.

Where do Mad About You fans live in United States?

Mad About You fans in United States are most concentrated in California (reach 45,971), Texas (reach 37,165), and Florida (reach 28,670). These three regions account for the largest share of the active audience.

What other brands do Mad About You fans also like?

Beyond Mad About You itself, the audience over-indexes on Google Photos (7.2×), Minnesota (4.36×), Theocracy (20×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad About You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.