Mellow (band) Audience in United States
Mellow (band) has an estimated audience of 439,864 people in United States. 42.0% are female, 58.0% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: La Capital, iPEC Coaching, Perris, California, Two-Lane Blacktop, Sin Embargo MX.
The average Mellow (band) fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Capital, iPEC Coaching, Perris, California, with strongest over-indexing on La Capital (1.54× the country average). Demographically, the Mellow (band) audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Mellow (band) fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 33.7 |
| Estimated audience size | 439,864 |
Audience persona
The typical Mellow (band) fan in United States is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for La Capital.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,609 | 1.4× |
| Texas | 47,563 | 1.26× |
| Florida | 37,914 | 1.27× |
| New York | 32,301 | 1.31× |
| Georgia | 25,275 | 1.87× |
| North Carolina | 16,988 | 1.28× |
| Illinois | 14,083 | 0.96× |
| Virginia | 13,480 | 1.26× |
| Pennsylvania | 13,130 | 0.89× |
| Arizona | 12,568 | 1.4× |
| New Jersey | 11,671 | 1.04× |
| Massachusetts | 11,594 | 1.34× |
| Ohio | 11,181 | 0.83× |
| Michigan | 10,386 | 0.9× |
| Alabama | 9,783 | 1.59× |
| Tennessee | 9,689 | 1.1× |
| Washington | 9,086 | 1.03× |
| Maryland | 8,741 | 1.16× |
| South Carolina | 8,424 | 1.27× |
| Indiana | 7,030 | 0.87× |
| Missouri | 6,693 | 0.94× |
| Louisiana | 6,682 | 1.18× |
| Colorado | 5,570 | 0.8× |
| Kentucky | 5,521 | 1× |
| Minnesota | 5,098 | 0.81× |
| Nevada | 4,723 | 1.11× |
| Wisconsin | 4,589 | 0.69× |
| Connecticut | 4,514 | 1.02× |
| Oklahoma | 4,479 | 0.92× |
| Oregon | 4,074 | 0.81× |
| Mississippi | 3,714 | 1.02× |
| Arkansas | 3,454 | 0.95× |
| Utah | 3,116 | 0.79× |
| Kansas | 2,819 | 0.81× |
| New Hampshire | 2,656 | 1.53× |
| Hawaii | 2,452 | 1.3× |
| Iowa | 2,425 | 0.67× |
| Nebraska | 1,908 | 0.86× |
| New Mexico | 1,863 | 0.84× |
| West Virginia | 1,634 | 0.8× |
| Idaho | 1,535 | 0.7× |
| Washington, District of Columbia | 1,371 | 1.04× |
| Rhode Island | 1,208 | 0.86× |
| Maine | 1,071 | 0.68× |
| Delaware | 1,041 | 0.86× |
| Alaska | 929 | 0.99× |
| Montana | 760 | 0.62× |
| South Dakota | 640 | 0.63× |
| North Dakota | 575 | 0.64× |
| Vermont | 426 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Capital | 1.54× | News |
| iPEC Coaching | 1.71× | Business & Career |
| Perris, California | 1.6× | Travel & Leisure |
| Two-Lane Blacktop | 1.61× | Movies & TV |
| Sin Embargo MX | 1.59× | News |
| Ashley Monroe | 1.58× | Music & Radio |
| Riffle | 1.57× | Politics & Society |
| Assassin's Creed III: Liberation | 1.53× | Games |
| Cazwell | 1.64× | Music & Radio |
| Battle of Boyacá | 2.32× | Politics & Society |
| Polizia di Stato | 1.68× | Politics & Society |
| Paa Kwesi Nduom | 1.52× | Business & Career |
| Io e il mio Bambino | 1.63× | |
| Ippho Santosa | 2.2× | Literature |
| Mirzapur Cadet College | 2.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.28 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Indulgence | JOY | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Mindfulness | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.3% |
| United States | 21.4% |
| Germany | 6.7% |
See Mellow (band) audiences in other countries
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Frequently asked questions
How many fans does Mellow (band) have in United States?
Mellow (band) has an estimated audience of 439,864 people in United States, concentrated in California and Texas.
What is the gender split and age of Mellow (band) fans?
42.0% of Mellow (band) fans are female, 58.0% are male, with an average age of 33.7 years.
Which brands do Mellow (band) fans like most?
Mellow (band) fans show strongest brand affinity for La Capital (1.54×), iPEC Coaching (1.71×), and Perris, California (1.6×) over the country average.
Where do Mellow (band) fans live in United States?
Mellow (band) fans in United States are most concentrated in California (reach 67,609), Texas (reach 47,563), and Florida (reach 37,914). These three regions account for the largest share of the active audience.
What other brands do Mellow (band) fans also like?
Beyond Mellow (band) itself, the audience over-indexes on iPEC Coaching (1.71×), Perris, California (1.6×), Two-Lane Blacktop (1.61×), and Sin Embargo MX (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mellow (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.