Rascasse Audience Intelligence

La Capital Audience in United States

A data profile of the people who buy, follow and care about La Capital in United States — modelled from more than twelve digital signal sources. La Capital has an estimated audience of 638,455 people in United States.

#1011among Website / Newspaper / Magazine in United States#255in News

The average La Capital fan in United States is 32.6 years old, more male, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, California, Florida.

Top brand affinities include Atlético Madrid, Calzedonia, Whataburger, with strongest over-indexing on Atlético Madrid (12.5× the country average).

Demographically, the La Capital audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Capital fan in United States is more male, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Atlético Madrid.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Capital profile in United States.

Audience size
638K
in United States
Gender
37.5%♀
62.5% male
Age
32.6
average years
Country rank
#31639
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Capital

37.5% are female, 62.5% are male, average age 32.6.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for La Capital audience in United States
MetricValue
Female37.5%
Male62.5%
Average age32.6
Estimated audience size638,455
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the La Capital audience in United States
Age bracketShare%
16-1931%
20-2928%
30-3921%
40-4913%
50+7%
Fig. 04

Worldwide distribution

10.3%

of the worldwide La Capital audience comes from United States.

Worldwide audience distribution share by country for La Capital
CountryShare
Argentina65.9%
Mexico13.1%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Capital audience in United States is strongest.

Fig. 05

Top regions by affinity

La Capital fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K12.05×
02Nevada~20K3.19×
03Mississippi~10K2.36×
04New York~60K1.72×
05Florida~70K1.66×
06North Carolina~30K1.63×
07Arizona~20K1.51×
08Washington, District of Columbia~3K1.38×
09Texas~60K1.13×
10California~70K1.05×
11Vermont~1K1.00×
12Alaska~1K0.99×
13North Dakota~1K0.96×
14South Dakota~1K0.95×
15Colorado~9K0.94×
16Montana~2K0.93×
17Rhode Island~2K0.91×
18Delaware~2K0.91×
19West Virginia~3K0.89×
20Hawaii~2K0.89×
21New Hampshire~2K0.89×
22Maine~2K0.89×
23New Mexico~3K0.88×
24Idaho~3K0.88×
25Kansas~4K0.87×
26Nebraska~3K0.86×
27Georgia~20K0.85×
28Missouri~9K0.85×
29Arkansas~4K0.84×
30Maryland~9K0.83×
31Iowa~4K0.82×
32New Jersey~10K0.79×
33Kentucky~6K0.79×
34Oklahoma~6K0.79×
35Utah~4K0.79×
36Alabama~7K0.77×
37Oregon~6K0.77×
38Connecticut~5K0.77×
39Pennsylvania~20K0.76×
40Illinois~20K0.75×
41Tennessee~10K0.75×
42South Carolina~7K0.74×
43Massachusetts~9K0.73×
44Wisconsin~7K0.72×
45Minnesota~6K0.71×
46Indiana~8K0.70×
47Virginia~10K0.68×
48Washington~8K0.65×
49Michigan~10K0.64×
50Ohio~10K0.60×
Fig. 06

Affinity by region

Affinity by region — La Capital, United States
0.60×1.00×12.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Capital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Capital audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires26.83×
02Deportivo AlavésSports20.00×
03Real SociedadSports13.76×
04Real BetisSports13.33×
05Atlético MadridSports12.50×
06Sevilla FCSports12.05×
07Colorado RockiesSports8.62×
08San Diego PadresSports7.82×
09Paris Saint-GermainSports5.23×
10ShakiraMusic & Radio5.19×
11Milwaukee BrewersSports4.38×
12WhataburgerFood & Beverages4.07×
13Sports clubSports3.29×
14FC BarcelonaSports3.11×
15Street foodFood & Beverages3.09×
16Real Madrid C.F.Sports3.08×
17Detroit TigersSports2.91×
18Public transportCars & Mobility2.84×
19T-MobileTechnology & Electronics2.34×
20WalgreensShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Capital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Capital audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
Urban LifestyleOPEN1.52×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Capital audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.21×
Design AffinityPREMIUM0.41×
MindfulnessBALANCE0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Capital have in United States?

La Capital has an estimated audience of 638,455 people in United States, concentrated in Louisiana and California.

02

What is the gender split and age of La Capital fans?

37.5% of La Capital fans are female, 62.5% are male, with an average age of 32.6 years.

03

Which brands do La Capital fans like most?

La Capital fans show strongest brand affinity for Atlético Madrid (12.5×), Calzedonia (26.83×), and Whataburger (4.07×) over the country average.

04

Where do La Capital fans live in United States?

La Capital fans in United States are most concentrated in Louisiana (reach ~100K), California (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do La Capital fans also like?

Beyond La Capital itself, the audience over-indexes on Calzedonia (26.83×), Whataburger (4.07×), San Diego Padres (7.82×), and Real Madrid C.F. (3.08×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See La Capital audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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