A data profile of the people who buy, follow and care about Nickelodeon Kids' Choice Awards in United States — modelled from more than twelve digital signal sources. Nickelodeon Kids' Choice Awards has an estimated audience of 1,015,429 people in United States.
Nickelodeon Kids' Choice Awards has an estimated audience of 1,015,429 people in United States. 57.2% are female, 42.8% are male, average age 32.6. Top brand affinities: Kim Basinger, Inglourious Basterds, Jonathan Groff, Cameron Diaz, Nicole Kidman.
Top brand affinities include Kim Basinger, Inglourious Basterds, Jonathan Groff, with strongest over-indexing on Kim Basinger (61.36× the country average).
Demographically, the Nickelodeon Kids' Choice Awards audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Price Sensitivity, Tradition.
The typical Nickelodeon Kids' Choice Awards fan in United States is more female, around 32.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kim Basinger.
The key figures that characterise the Nickelodeon Kids' Choice Awards profile in United States.
57.2% are female, 42.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 32.6 |
| Estimated audience size | 1,015,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Nickelodeon Kids' Choice Awards audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.9% |
| United Kingdom | 11.7% |
| Japan | 5.1% |
The strongest cross-interests of the Nickelodeon Kids' Choice Awards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Basinger | Fashion & Accessoires | 61.36× | ||
| 02 | Baby Shoes | Kids & Family | 52.93× | ||
| 03 | Inglourious Basterds | Movies & TV | 44.15× | ||
| 04 | Jonathan Groff | Movies & TV | 36.54× | ||
| 05 | Avan Jogia | Movies & TV | 23.22× | ||
| 06 | Doc McStuffins | Movies & TV | 21.09× | ||
| 07 | Cameron Diaz | Movies & TV | 20.49× | ||
| 08 | Melanie Lynskey | Movies & TV | 20.00× | ||
| 09 | Natasha Lyonne | Movies & TV | 19.51× | ||
| 10 | Little Miss Sunshine | Movies & TV | 16.72× | ||
| 11 | Dance Moms | Movies & TV | 14.95× | ||
| 12 | Nicole Kidman | Movies & TV | 13.63× | ||
| 13 | Paul Rudd | Movies & TV | 12.31× | ||
| 14 | Claire's | Fashion & Accessoires | 11.86× | ||
| 15 | Sesame Street | Kids & Family | 11.28× | ||
| 16 | PBS Kids | Movies & TV | 9.07× | ||
| 17 | Jason Statham | Movies & TV | 8.78× | ||
| 18 | Monsters | Movies & TV | 7.58× | ||
| 19 | Jim Carrey | Movies & TV | 6.75× | ||
| 20 | Robert Redford | Movies & TV | 5.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.42× | |
| Tradition | CONSERVATISM | 1.80× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nickelodeon Kids' Choice Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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