Nickelodeon Kids' Choice Awards Audience in United States
Nickelodeon Kids' Choice Awards has an estimated audience of 1,015,429 people in United States. 57.2% are female, 42.8% are male, average age 32.6. Top brand affinities: Jonathan Groff, Avan Jogia, Natasha Lyonne, Melanie Lynskey, Inglourious Basterds.
Top brand affinities include Jonathan Groff, Avan Jogia, Natasha Lyonne, with strongest over-indexing on Jonathan Groff (30.05× the country average). Demographically, the Nickelodeon Kids' Choice Awards audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Nickelodeon Kids' Choice Awards fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 32.6 |
| Estimated audience size | 1,015,429 |
Audience persona
The typical Nickelodeon Kids' Choice Awards fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jonathan Groff.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jonathan Groff | 30.05× | Movies & TV |
| Avan Jogia | 30.34× | Movies & TV |
| Natasha Lyonne | 17.35× | Movies & TV |
| Melanie Lynskey | 20× | Movies & TV |
| Inglourious Basterds | 17.81× | Movies & TV |
| Helen Hunt | 20× | Movies & TV |
| Dance Moms | 17.6× | Movies & TV |
| Kim Basinger | 22.86× | Fashion & Accessoires |
| Cameron Diaz | 11.66× | Movies & TV |
| Nicole Kidman | 8.42× | Movies & TV |
| PBS Kids | 11.15× | Movies & TV |
| Diaper bag | 5.5× | Kids & Family |
| Planet Fitness | 3.24× | Sports |
| Kia Sportage | 16.63× | Cars & Mobility |
| Robert Redford | 5.74× | Movies & TV |
| Jim Carrey | 6.3× | Movies & TV |
| Phineas and Ferb | 11.89× | Movies & TV |
| Jason Statham | 7.69× | Movies & TV |
| Austin Powers (film series) | 12.65× | Movies & TV |
| Sesame Street | 9.39× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.8 |
| Price Sensitivity | PREMIUM | 1.81 |
| Tradition | CONSERVATISM | 1.62 |
| Family Orientation | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.24 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| United Kingdom | 11.7% |
| Japan | 5.1% |
See Nickelodeon Kids' Choice Awards audiences in other countries
- Nickelodeon Kids' Choice Awards — Germany
- Nickelodeon Kids' Choice Awards — United Kingdom
- Nickelodeon Kids' Choice Awards — France
- Nickelodeon Kids' Choice Awards — Italy
- Nickelodeon Kids' Choice Awards — Spain
- Nickelodeon Kids' Choice Awards — Brazil
- Nickelodeon Kids' Choice Awards — Japan
- Nickelodeon Kids' Choice Awards — South Korea
- Nickelodeon Kids' Choice Awards — India
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nickelodeon Kids' Choice Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.