Rascasse Audience Intelligence

Owl City Audience in United States

Owl City has an estimated audience of 298K people in United States.

#742among Band in United States#12015among people in United States#6880in Music & Radio

The average Owl City fan in United States is 32.2 years old, balanced, and lives primarily in California.

Its fans are 6.1 years younger than the group average of 38.3.

Women make up 48.9% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 4433 objects in Band, Owl City fans stand out for their interest in Yvonne Strahovski, WestJet and Blancpain.

Most fans live in California, Texas, Florida.

Top affinities include Yvonne Strahovski, WestJet, Blancpain, with strongest over-indexing on Yvonne Strahovski (69.38× the country average).

Demographically, the Owl City audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Owl City fan in United States is balanced, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Yvonne Strahovski.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
298K
in United States
Gender
48.9%♀
51.1% male
Age
32.2
average years
Country rank
#48765
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Owl City fans

48.9% are female, 51.1% are male, average age 32.2.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Owl City audience in United States
MetricValue
Female48.9%
Male51.1%
Average age32.2
Estimated audience size298K
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Owl City audience in United States
Age bracketShare%
16-2445%
25-3421%
35-4412%
45-5410%
55+12%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Owl City audience comes from United States.

Worldwide audience distribution share by country for Owl City
CountryShare
United States49.8%
Japan7.8%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Owl City fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K2.16×
02Utah~5K1.55×
03Washington~9K1.36×
04Idaho~2K1.29×
05South Dakota<1K1.25×
06Oregon~4K1.18×
07Iowa~3K1.17×
08Tennessee~7K1.09×
09Missouri~6K1.09×
10Wisconsin~6K1.07×
11Indiana~6K1.05×
12Colorado~5K1.05×
13Kentucky~4K1.05×
14Nebraska~2K1.05×
15Montana~1K1.05×
16Ohio~10K1.04×
17Oklahoma~4K1.04×
18North Dakota<1K1.04×
19Alaska<1K1.04×
20Alabama~5K1.03×
21Kansas~3K1.02×
22New Hampshire~1K0.99×
23Michigan~9K0.98×
24Massachusetts~6K0.98×
25Pennsylvania~10K0.97×
26Illinois~10K0.96×
27Virginia~7K0.94×
28Arkansas~3K0.94×
29Maine~1K0.94×
30Vermont<1K0.94×
31Arizona~6K0.92×
32California~30K0.91×
33Washington, District of Columbia<1K0.91×
34Georgia~9K0.90×
35North Carolina~9K0.89×
36Connecticut~3K0.89×
37Nevada~3K0.89×
38West Virginia~1K0.89×
39Hawaii~1K0.88×
40Maryland~5K0.87×
41Rhode Island<1K0.87×
42New Mexico~2K0.85×
43Florida~20K0.83×
44South Carolina~4K0.83×
45New York~10K0.82×
46Delaware<1K0.82×
47Texas~20K0.81×
48New Jersey~6K0.78×
49Louisiana~3K0.76×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Owl City, United States
0.75×1.00×2.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Owl City audience vs. the country average
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV69.38×
02WestJetTravel & Leisure33.69×
03BlancpainFashion & Accessoires26.24×
04Kung Fu PandaMovies & TV22.32×
05Finding NemoMovies & TV20.86×
06Air CanadaTravel & Leisure20.00×
07MegamindMovies & TV20.00×
08Fine Wine & Good SpiritsShopping20.00×
09Tracy ChapmanMusic & Radio20.00×
10MonstersMovies & TV19.78×
11Brittany SnowMovies & TV18.57×
12David TennantMovies & TV15.58×
13Sharon OsbourneMovies & TV15.11×
14ShrekMovies & TV13.30×
15EvanescenceMusic & Radio12.37×
16Avril LavigneMusic & Radio11.67×
17Alison BrieMovies & TV8.69×
18SolitaireGames5.94×
19SubwayFood & Beverages4.46×
20Pizza HutFood & Beverages3.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Owl City audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Owl City audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
IndulgenceJOY1.57×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Owl City audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Owl City over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/owl-city-6854” · Methodology