Rascasse Audience Intelligence

Owl City Audience in United States

A data profile of the people who buy, follow and care about Owl City in United States — modelled from more than twelve digital signal sources. Owl City has an estimated audience of 298,188 people in United States.

#798among Band in United States#12135among Person in United States#7087in Music & Radio

The average Owl City fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yvonne Strahovski, Brittany Snow, Monsters, with strongest over-indexing on Yvonne Strahovski (69.38× the country average).

Demographically, the Owl City audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Owl City fan in United States is balanced, around 31.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Yvonne Strahovski.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owl City profile in United States.

Audience size
298K
in United States
Gender
48.9%♀
51.1% male
Age
31.4
average years
Country rank
#48538
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owl City fans

48.9% are female, 51.1% are male, average age 31.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Owl City audience in United States
MetricValue
Female48.9%
Male51.1%
Average age31.4
Estimated audience size298,188
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Owl City audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3912%
40-4910%
50+12%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Owl City audience comes from United States.

Worldwide audience distribution share by country for Owl City
CountryShare
United States49.9%
Japan7.8%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owl City audience in United States is strongest.

Fig. 05

Top regions by affinity

Owl City fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~9K2.16×
02Utah~4K1.55×
03Washington~8K1.36×
04Idaho~2K1.29×
05South Dakota<1K1.25×
06Oregon~4K1.18×
07Iowa~3K1.17×
08Tennessee~6K1.09×
09Missouri~5K1.09×
10Wisconsin~5K1.07×
11Indiana~6K1.05×
12Colorado~5K1.05×
13Kentucky~4K1.05×
14Nebraska~2K1.05×
15Montana<1K1.05×
16Ohio~9K1.04×
17Oklahoma~3K1.04×
18Alaska<1K1.04×
19North Dakota<1K1.04×
20Alabama~4K1.03×
21Kansas~2K1.02×
22New Hampshire~1K0.99×
23Michigan~7K0.98×
24Massachusetts~6K0.98×
25Pennsylvania~10K0.97×
26Illinois~9K0.96×
27Virginia~7K0.94×
28Arkansas~2K0.94×
29Maine<1K0.94×
30Vermont<1K0.94×
31Arizona~5K0.92×
32California~30K0.91×
33Washington, District of Columbia<1K0.91×
34Georgia~8K0.90×
35North Carolina~8K0.89×
36Connecticut~3K0.89×
37Nevada~2K0.89×
38West Virginia~1K0.89×
39Hawaii~1K0.88×
40Maryland~4K0.87×
41Rhode Island<1K0.87×
42New Mexico~1K0.85×
43Florida~20K0.83×
44South Carolina~4K0.83×
45New York~10K0.82×
46Delaware<1K0.82×
47Texas~20K0.81×
48New Jersey~6K0.78×
49Louisiana~3K0.76×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Owl City, United States
0.75×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Owl City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Owl City audience
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV69.38×
02WestJetTravel & Leisure33.69×
03BlancpainFashion & Accessoires26.24×
04Kung Fu PandaMovies & TV22.32×
05Finding NemoMovies & TV20.86×
06Air CanadaTravel & Leisure20.00×
07MegamindMovies & TV20.00×
08Fine Wine & Good SpiritsShopping20.00×
09Tracy ChapmanMusic & Radio20.00×
10MonstersMovies & TV19.78×
11Brittany SnowMovies & TV18.57×
12David TennantMovies & TV15.58×
13Sharon OsbourneMovies & TV15.11×
14ShrekMovies & TV13.30×
15EvanescenceMusic & Radio12.37×
16Avril LavigneMusic & Radio11.67×
17Alison BrieMovies & TV8.69×
18SolitaireGames5.94×
19SubwayFood & Beverages4.46×
20Pizza HutFood & Beverages3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Owl City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Owl City audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
IndulgenceJOY1.57×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Owl City audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Owl City have in United States?

Owl City has an estimated audience of 298,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Owl City fans?

48.9% of Owl City fans are female, 51.1% are male, with an average age of 31.4 years.

03

Which brands do Owl City fans like most?

Owl City fans show strongest brand affinity for Yvonne Strahovski (69.38×), Brittany Snow (18.57×), and Monsters (19.78×) over the country average.

04

Where do Owl City fans live in United States?

Owl City fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Owl City fans also like?

Beyond Owl City itself, the audience over-indexes on Brittany Snow (18.57×), Monsters (19.78×), Air Canada (20×), and Megamind (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Owl City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Owl City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →