Pluto TV Audience in United States
Pluto TV has an estimated audience of 2,966,795 people in United States. 48.3% are female, 51.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Goop, Wok, Grinch, Israel.
The average Pluto TV fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Goop, Wok, with strongest over-indexing on Elsword (26.12× the country average). Demographically, the Pluto TV audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Pluto TV fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.5 |
| Estimated audience size | 2,966,795 |
Audience persona
The typical Pluto TV fan in United States is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 291,944 | 0.89× |
| Texas | 234,601 | 0.92× |
| Florida | 192,926 | 0.96× |
| New York | 186,550 | 1.13× |
| Pennsylvania | 118,098 | 1.18× |
| North Carolina | 102,149 | 1.14× |
| Ohio | 101,734 | 1.11× |
| Illinois | 98,380 | 1× |
| Georgia | 97,981 | 1.07× |
| Michigan | 82,825 | 1.07× |
| Virginia | 79,568 | 1.1× |
| New Jersey | 68,131 | 0.9× |
| Tennessee | 67,379 | 1.13× |
| Indiana | 60,164 | 1.11× |
| Massachusetts | 58,686 | 1× |
| Maryland | 56,766 | 1.11× |
| Washington | 54,750 | 0.92× |
| Missouri | 51,466 | 1.08× |
| Arizona | 51,358 | 0.85× |
| South Carolina | 47,912 | 1.07× |
| Alabama | 47,469 | 1.15× |
| Kentucky | 44,268 | 1.19× |
| Louisiana | 42,183 | 1.1× |
| Wisconsin | 41,461 | 0.93× |
| Minnesota | 40,231 | 0.95× |
| Colorado | 39,398 | 0.84× |
| Oklahoma | 38,627 | 1.17× |
| Oregon | 36,017 | 1.06× |
| Connecticut | 33,964 | 1.14× |
| Mississippi | 30,313 | 1.24× |
| Arkansas | 29,238 | 1.2× |
| Nevada | 25,169 | 0.88× |
| Kansas | 23,408 | 1× |
| Iowa | 23,407 | 0.96× |
| West Virginia | 18,113 | 1.31× |
| Utah | 17,589 | 0.66× |
| New Mexico | 13,816 | 0.93× |
| Maine | 12,803 | 1.2× |
| Nebraska | 12,179 | 0.82× |
| Idaho | 12,129 | 0.82× |
| New Hampshire | 10,648 | 0.91× |
| Washington, District of Columbia | 8,556 | 0.96× |
| Hawaii | 8,340 | 0.65× |
| Rhode Island | 8,070 | 0.85× |
| Delaware | 7,359 | 0.9× |
| Montana | 7,211 | 0.88× |
| South Dakota | 6,435 | 0.94× |
| Vermont | 5,077 | 0.97× |
| Alaska | 5,074 | 0.8× |
| North Dakota | 5,048 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.12× | Games |
| Goop | 7.24× | Internet & Social Media |
| Wok | 8.23× | Food & Beverages |
| Grinch | 4.73× | Movies & TV |
| Israel | 2.48× | Travel & Leisure |
| Governor of Michigan | 6.93× | Politics & Society |
| Google Home | 5.92× | Technology & Electronics |
| Grace Slick | 6.93× | Music & Radio |
| Vocal harmony | 3.54× | Music & Radio |
| headspace | 7.04× | Health |
| Hibachi | 5.54× | Food & Beverages |
| Hipster | 6.48× | Politics & Society |
| Fairy godmother | 4.64× | Literature |
| Home staging | 3.17× | Home & Garden |
| La Jolla | 5.5× | Travel & Leisure |
| Cherish (group) | 6.03× | Music & Radio |
| Home Delivery | 1.68× | Food & Beverages |
| Hemnet | 7.12× | Home & Garden |
| Mathcore | 4.23× | Music & Radio |
| TV Fanatic | 5.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 8.3% |
| Germany | 6.2% |
See Pluto TV audiences in other countries
More TV / music streaming audiences in United States
- Spotify (91,131,922)
- Peacock (52,578,556)
- Netflix (50,510,278)
- HBO MAX (38,467,555)
- YouTube Music (31,014,438)
Frequently asked questions
How many fans does Pluto TV have in United States?
Pluto TV has an estimated audience of 2,966,795 people in United States, concentrated in California and Texas.
What is the gender split and age of Pluto TV fans?
48.3% of Pluto TV fans are female, 51.7% are male, with an average age of 38.5 years.
Which brands do Pluto TV fans like most?
Pluto TV fans show strongest brand affinity for Elsword (26.12×), Goop (7.24×), and Wok (8.23×) over the country average.
Where do Pluto TV fans live in United States?
Pluto TV fans in United States are most concentrated in California (reach 291,944), Texas (reach 234,601), and Florida (reach 192,926). These three regions account for the largest share of the active audience.
What other brands do Pluto TV fans also like?
Beyond Pluto TV itself, the audience over-indexes on Goop (7.24×), Wok (8.23×), Grinch (4.73×), and Israel (2.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pluto TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.