Rascasse Audience Intelligence

Pluto TV Audience in United States

A data profile of the people who buy, follow and care about Pluto TV in United States — modelled from more than twelve digital signal sources. Pluto TV has an estimated audience of 3,150,024 people in United States.

#23among TV / music streaming in United States#94among TV Channel in United States#1261in Movies & TV

The average Pluto TV fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart TV, Google Drive, Hollywood, with strongest over-indexing on Smart TV (6.69× the country average).

Demographically, the Pluto TV audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pluto TV fan in United States is balanced, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Smart TV.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pluto TV profile in United States.

Audience size
3.2M
in United States
Gender
46.6%♀
53.4% male
Age
40.7
average years
Country rank
#9875
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pluto TV

46.6% are female, 53.4% are male, average age 40.7.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Pluto TV audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.7
Estimated audience size3,150,024
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Pluto TV audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Pluto TV audience comes from United States.

Worldwide audience distribution share by country for Pluto TV
CountryShare
United States35.0%
Brazil7.8%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pluto TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Pluto TV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.35×
02Arkansas~30K1.26×
03West Virginia~20K1.25×
04Maine~10K1.25×
05Alabama~50K1.18×
06Tennessee~70K1.16×
07Louisiana~50K1.13×
08Pennsylvania~100K1.12×
09Kentucky~40K1.12×
10Oklahoma~40K1.11×
11Kansas~30K1.11×
12Ohio~100K1.09×
13North Carolina~100K1.09×
14New York~200K1.08×
15Indiana~60K1.07×
16Maryland~60K1.07×
17South Carolina~50K1.07×
18Connecticut~30K1.07×
19Georgia~100K1.05×
20Vermont~6K1.04×
21Michigan~80K1.03×
22South Dakota~7K1.02×
23Virginia~80K1.01×
24Massachusetts~60K1.01×
25Oregon~40K1.01×
26New Mexico~20K1.01×
27Missouri~50K0.99×
28Wisconsin~50K0.98×
29Montana~9K0.98×
30Delaware~8K0.98×
31Iowa~20K0.95×
32Florida~200K0.93×
33Minnesota~40K0.92×
34Rhode Island~9K0.92×
35Washington, District of Columbia~9K0.92×
36Illinois~100K0.91×
37New Jersey~70K0.91×
38New Hampshire~10K0.91×
39Texas~200K0.90×
40Nebraska~10K0.90×
41Idaho~10K0.88×
42North Dakota~6K0.88×
43Arizona~50K0.86×
44Alaska~6K0.86×
45California~300K0.85×
46Nevada~30K0.84×
47Washington~50K0.83×
48Colorado~40K0.82×
49Hawaii~9K0.69×
50Utah~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Pluto TV, United States
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pluto TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pluto TV audience
#·InterestCategoryAffinity×
01Walk the LineMovies & TV8.22×
02Smart TVTechnology & Electronics6.69×
03Celebrity Big BrotherMovies & TV6.69×
04Home cinemaTechnology & Electronics3.50×
05Mission: ImpossibleMovies & TV3.39×
06FandangoTravel & Leisure2.97×
07RokuMovies & TV2.64×
08Winona RyderMovies & TV2.50×
09Google DriveTechnology & Electronics2.19×
10Movie theaterMovies & TV1.84×
11Real propertyHome & Garden1.78×
12Bruce WillisMovies & TV1.78×
13Apple TVMovies & TV1.76×
14Sustainable energyHome & Garden1.68×
15Live televisionMovies & TV1.61×
16Diane KeatonMovies & TV1.59×
17FandomLiterature1.59×
18Discount TireShopping1.56×
19HollywoodTravel & Leisure1.50×
20Mobile gameGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pluto TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pluto TV audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
IndulgenceJOY1.38×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pluto TV audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pluto TV have in United States?

Pluto TV has an estimated audience of 3,150,024 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pluto TV fans?

46.6% of Pluto TV fans are female, 53.4% are male, with an average age of 40.7 years.

03

Which brands do Pluto TV fans like most?

Pluto TV fans show strongest brand affinity for Smart TV (6.69×), Google Drive (2.19×), and Hollywood (1.5×) over the country average.

04

Where do Pluto TV fans live in United States?

Pluto TV fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pluto TV fans also like?

Beyond Pluto TV itself, the audience over-indexes on Google Drive (2.19×), Hollywood (1.5×), Mobile game (1.5×), and Real property (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Pluto TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pluto TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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