Privacy Audience in United States
Privacy has an estimated audience of 8,362,063 people in United States. 52.0% are female, 48.0% are male, average age 44.1. Top regions: California, Florida, Texas.
The average Privacy fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Privacy audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Privacy fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 44.1 |
| Estimated audience size | 8,362,063 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,009,771 | 1.1× |
| Florida | 895,398 | 1.58× |
| Texas | 730,107 | 1.02× |
| Massachusetts | 536,985 | 3.26× |
| New York | 509,177 | 1.09× |
| Georgia | 312,962 | 1.21× |
| New Jersey | 293,303 | 1.38× |
| Pennsylvania | 287,503 | 1.02× |
| Illinois | 256,787 | 0.92× |
| North Carolina | 252,111 | 1× |
| Ohio | 232,066 | 0.9× |
| Virginia | 220,583 | 1.08× |
| Michigan | 185,573 | 0.85× |
| Tennessee | 176,662 | 1.05× |
| Washington | 175,597 | 1.05× |
| Arizona | 153,817 | 0.9× |
| South Carolina | 144,197 | 1.15× |
| Arkansas | 141,535 | 2.05× |
| Indiana | 139,674 | 0.91× |
| Missouri | 131,291 | 0.97× |
| Maryland | 130,443 | 0.91× |
| Louisiana | 125,275 | 1.16× |
| Alabama | 123,031 | 1.05× |
| Connecticut | 109,611 | 1.31× |
| Colorado | 105,064 | 0.8× |
| Kentucky | 104,446 | 1× |
| Oklahoma | 92,464 | 1× |
| Oregon | 91,869 | 0.96× |
| Minnesota | 90,066 | 0.75× |
| Wisconsin | 88,601 | 0.7× |
| Mississippi | 77,235 | 1.12× |
| Nevada | 76,552 | 0.95× |
| Iowa | 60,589 | 0.88× |
| Kansas | 59,797 | 0.91× |
| Utah | 57,739 | 0.77× |
| New Mexico | 36,901 | 0.88× |
| West Virginia | 36,638 | 0.94× |
| Hawaii | 33,968 | 0.95× |
| New Hampshire | 31,800 | 0.97× |
| Nebraska | 31,642 | 0.75× |
| Washington, District of Columbia | 27,541 | 1.1× |
| Idaho | 26,853 | 0.64× |
| Maine | 23,122 | 0.77× |
| Rhode Island | 18,750 | 0.7× |
| Delaware | 16,094 | 0.7× |
| Montana | 14,698 | 0.63× |
| South Dakota | 13,363 | 0.69× |
| North Dakota | 10,929 | 0.64× |
| Alaska | 10,560 | 0.59× |
| Vermont | 10,230 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.56 |
| Quality Awareness | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.23 |
| Individualism | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Italy | 12.8% |
| United Kingdom | 4.6% |
See Privacy audiences in other countries
More Tech trend audiences in United States
- Cloud computing (36,957,809)
- Artificial intelligence (33,234,370)
- Creative Commons (29,190,385)
- Home automation (15,917,688)
- Efficient energy use (14,024,853)
How to read this data
Audience size is the estimated number of people in United States who actively search for Privacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.