Rowing Audience in United States

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Rowing has an estimated audience of 1,629,740 people in United States. 35.2% are female, 64.8% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), Wok, Sub Zero (Official).

The average Rowing fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rowing audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Rowing fans

Demographic split for Rowing audience in United States
MetricValue
Female35.2%
Male64.8%
Average age44.8
Estimated audience size1,629,740

Audience persona

The typical Rowing fan in United States is more male, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rowing in United States
RegionReachAffinity
California223,6111.25×
Texas148,1601.06×
Florida129,1731.17×
New York117,7841.29×
Pennsylvania61,6481.12×
Illinois56,4141.04×
Virginia54,0791.36×
New Jersey53,9221.3×
Massachusetts53,5101.67×
North Carolina51,2261.04×
Georgia50,7471.01×
Washington50,5311.55×
Ohio45,8710.91×
Michigan41,8750.98×
Maryland33,3011.19×
Tennessee29,2670.9×
Arizona28,9520.87×
Connecticut27,9851.71×
Indiana25,8710.87×
Colorado25,8251.01×
Missouri24,5620.93×
Minnesota21,9230.94×
South Carolina21,6280.88×
Wisconsin21,5310.88×
Oregon19,6051.05×
Kentucky19,1430.94×
Alabama17,5320.77×
Oklahoma15,8920.88×
Utah13,7430.94×
Louisiana13,6960.65×
Nevada12,6440.8×
Kansas11,4900.89×
Iowa11,3780.85×
Washington, District of Columbia9,1891.88×
Arkansas8,9320.67×
New Hampshire8,3031.29×
Mississippi7,9290.59×
Hawaii7,2071.03×
Nebraska7,0400.86×
Idaho6,8120.83×
Maine6,2021.06×
New Mexico5,9640.73×
Rhode Island5,6041.08×
West Virginia4,8610.64×
Delaware4,3860.98×
Vermont3,3271.16×
Montana3,2340.72×
Alaska2,9730.85×
North Dakota2,4410.73×
South Dakota2,4170.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rowing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan12.99×Politics & Society
Cherish (group)15.21×Music & Radio
Wok8.68×Food & Beverages
Sub Zero (Official)11.39×Literature
Vocal harmony5.14×Music & Radio
Kikar HaShabbat17.55×News
headspace9.79×Health
Goop5.53×Internet & Social Media
Hipster9.9×Politics & Society
Hibachi8.01×Food & Beverages
Natural rubber2.04×Cars & Mobility
La Jolla7.84×Travel & Leisure
Google Home5.33×Technology & Electronics
Fairy godmother6.09×Literature
El Paso County, Colorado10.45×Travel & Leisure
Grace Slick6.92×Music & Radio
Google Analytics3.83×Internet & Social Media
Grinch3.06×Movies & TV
Bank account1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rowing audience
TraitClusterScore
Design AffinityPREMIUM2.5
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL1.95
Sports ActivityPOWER1.86
TravellingTHRILL1.66
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Rowing
CountryShare
United States52.3%
United Kingdom10.0%
Australia8.2%

See Rowing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rowing have in United States?

Rowing has an estimated audience of 1,629,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Rowing fans?

35.2% of Rowing fans are female, 64.8% are male, with an average age of 44.8 years.

Which brands do Rowing fans like most?

Rowing fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (12.99×), and Cherish (group) (15.21×) over the country average.

Where do Rowing fans live in United States?

Rowing fans in United States are most concentrated in California (reach 223,611), Texas (reach 148,160), and Florida (reach 129,173). These three regions account for the largest share of the active audience.

What other brands do Rowing fans also like?

Beyond Rowing itself, the audience over-indexes on Governor of Michigan (12.99×), Cherish (group) (15.21×), Wok (8.68×), and Sub Zero (Official) (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rowing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.