Simon Pearce Audience in United States

Simon Pearce logo

Simon Pearce has an estimated audience of 510,526 people in United States. 81.3% are female, 18.7% are male, average age 48.9. Top regions: Massachusetts, Vermont, New York. Top brand affinities: Necktie, The Godfather Part II, Iowa Wrestling, Mariel Hemingway, My Three Sons.

The average Simon Pearce fan in United States is 48.9 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Vermont, New York. Top brand affinities include Necktie, The Godfather Part II, Iowa Wrestling, with strongest over-indexing on Necktie (1.64× the country average). Demographically, the Simon Pearce audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Simon Pearce fans

Demographic split for Simon Pearce audience in United States
MetricValue
Female81.3%
Male18.7%
Average age48.9
Estimated audience size510,526

Audience persona

The typical Simon Pearce fan in United States is more female, around 48.9 years old, with strong Pet Ownership tendencies and a notable affinity for Necktie.

Top regions in United States

Top regions ranked by reach for Simon Pearce in United States
RegionReachAffinity
Massachusetts31,6423.15×
Vermont22,88625.54×
New York18,7030.66×
New Hampshire13,5876.75×
Connecticut10,8412.12×
California10,6040.19×
Pennsylvania8,8960.52×
Florida7,5620.22×
New Jersey6,4320.5×
Texas6,0560.14×
Virginia5,9520.48×
Maryland5,0770.58×
North Carolina4,5100.29×
Illinois4,4980.26×
Maine3,2411.77×
Ohio3,1350.2×
Georgia3,0950.2×
Michigan2,4710.19×
Colorado2,3710.29×
South Carolina2,2130.29×
Tennessee2,1840.21×
Washington1,8600.18×
Rhode Island1,8071.11×
Wisconsin1,5550.2×
Washington, District of Columbia1,4450.94×
Minnesota1,4070.19×
Missouri1,1690.14×
Arizona1,1610.11×
Indiana1,1430.12×
Alabama1,0370.15×
Kentucky9670.15×
Oregon8480.14×
Louisiana7870.12×
Utah7510.16×
Mississippi6880.16×
Kansas6830.17×
Delaware6650.47×
Iowa5730.14×
Oklahoma4910.09×
Nebraska4580.18×
Nevada4540.09×
West Virginia4430.19×
Arkansas4350.1×
Montana3250.23×
Idaho3230.13×
Hawaii2880.13×
Wyoming2270.3×
New Mexico2000.08×
Alaska1160.11×
South Dakota1000.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simon Pearce audience
BrandAffinityCategory
Necktie1.64×Fashion & Accessoires
The Godfather Part II3.88×Movies & TV
Iowa Wrestling2.76×Sports
Mariel Hemingway1.85×Fashion & Accessoires
My Three Sons1.67×Movies & TV
Oil and gas law in the United States1.65×Politics & Society
Ipoh1.52×Travel & Leisure
Indiana University School of Medicine1.54×Business & Career
Ashes to Ashes (TV series)2.74×Movies & TV
Iqra University - IU3.68×Business & Career
Hippophae2.18×Health
Church Community Builder3.33×Technology & Electronics
IPsec1.76×
Computer literacy2.82×Business & Career
Iroko2.92×
allama iqbal2.29×Literature
Sligo1.58×Travel & Leisure
Peschici3.23×Travel & Leisure
Province of Burgos2.73×Travel & Leisure
Bruce Fairbairn1.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simon Pearce audience
TraitClusterScore
Pet OwnershipJOY1.5
DIY MentalityTHRILL1.25
Need for SecurityCONSERVATISM1.18
CreativityOPEN1.1
Design AffinityPREMIUM1.04
Price SensitivityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Simon Pearce
CountryShare
United States71.6%
Germany28.2%
Italy0.2%

See Simon Pearce audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Simon Pearce have in United States?

Simon Pearce has an estimated audience of 510,526 people in United States, concentrated in Massachusetts and Vermont.

What is the gender split and age of Simon Pearce fans?

81.3% of Simon Pearce fans are female, 18.7% are male, with an average age of 48.9 years.

Which brands do Simon Pearce fans like most?

Simon Pearce fans show strongest brand affinity for Necktie (1.64×), The Godfather Part II (3.88×), and Iowa Wrestling (2.76×) over the country average.

Where do Simon Pearce fans live in United States?

Simon Pearce fans in United States are most concentrated in Massachusetts (reach 31,642), Vermont (reach 22,886), and New York (reach 18,703). These three regions account for the largest share of the active audience.

What other brands do Simon Pearce fans also like?

Beyond Simon Pearce itself, the audience over-indexes on The Godfather Part II (3.88×), Iowa Wrestling (2.76×), Mariel Hemingway (1.85×), and My Three Sons (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Pearce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.