Rascasse Audience Intelligence

Ipoh Audience in United States

A data profile of the people who buy, follow and care about Ipoh in United States — modelled from more than twelve digital signal sources. Ipoh has an estimated audience of 299,889 people in United States.

#616among City in United States#5756among POI in United States#4044in Travel & Leisure

The average Ipoh fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include China Eastern Airlines, Goodfellas, Malaysia, with strongest over-indexing on China Eastern Airlines (109.74× the country average).

Demographically, the Ipoh audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ipoh fan in United States is more female, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for China Eastern Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ipoh profile in United States.

Audience size
300K
in United States
Gender
67.4%♀
32.6% male
Age
34.7
average years
Country rank
#48411
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ipoh fans

67.4% are female, 32.6% are male, average age 34.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Ipoh audience in United States
MetricValue
Female67.4%
Male32.6%
Average age34.7
Estimated audience size299,889
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Ipoh audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Ipoh audience comes from United States.

Worldwide audience distribution share by country for Ipoh
CountryShare
Malaysia57.6%
United States7.4%
Indonesia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ipoh audience in United States is strongest.

Fig. 05

Top regions by affinity

Ipoh fans by region: top regions in United States
#RegionReachAffinity×
01California~90K2.60×
02New York~30K1.83×
03Washington, District of Columbia~1K1.58×
04Washington~9K1.51×
05Hawaii~2K1.24×
06Oregon~4K1.16×
07Alaska<1K1.12×
08Vermont<1K1.12×
09Massachusetts~6K1.09×
10North Dakota<1K1.09×
11Virginia~8K1.06×
12New Jersey~8K1.05×
13South Dakota<1K1.05×
14Montana<1K1.02×
15Utah~3K1.00×
16Maryland~5K0.99×
17Nevada~3K0.99×
18Rhode Island<1K0.99×
19Delaware<1K0.99×
20Connecticut~3K0.97×
21New Hampshire~1K0.96×
22Maine~1K0.96×
23Illinois~9K0.95×
24West Virginia~1K0.95×
25Colorado~4K0.94×
26Idaho~1K0.94×
27New Mexico~1K0.94×
28Texas~20K0.93×
29Arizona~6K0.92×
30Nebraska~1K0.92×
31Oklahoma~3K0.91×
32Mississippi~2K0.91×
33Arkansas~2K0.91×
34Kansas~2K0.91×
35Iowa~2K0.90×
36Georgia~8K0.89×
37Louisiana~3K0.88×
38Florida~20K0.87×
39Wisconsin~4K0.87×
40Minnesota~4K0.87×
41North Carolina~8K0.86×
42Kentucky~3K0.86×
43Missouri~4K0.85×
44Indiana~5K0.84×
45South Carolina~4K0.84×
46Alabama~4K0.84×
47Michigan~6K0.81×
48Tennessee~5K0.81×
49Pennsylvania~8K0.80×
50Ohio~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Ipoh, United States
0.76×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ipoh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ipoh audience
#·InterestCategoryAffinity×
01China Eastern AirlinesTravel & Leisure109.74×
02Suria KLCCShopping97.93×
03Malaysian cuisineFood & Beverages47.95×
04Kuala LumpurTravel & Leisure26.07×
05GoodfellasMovies & TV21.25×
06Anjelica HustonMovies & TV20.00×
07Malaysia AirlinesTravel & Leisure20.00×
08CDWTechnology & Electronics20.00×
09Indonesian cuisineFood & Beverages19.58×
10Michelle YeohMovies & TV19.10×
11Copa AirlinesTravel & Leisure18.43×
12MalaysiaTravel & Leisure16.12×
13WeChatInternet & Social Media14.29×
14Jackie ChanMovies & TV13.66×
15Indiana Jones (franchise)Movies & TV13.33×
16TransUnionTechnology & Electronics13.26×
17BangkokTravel & Leisure7.43×
18BuddhismHealth6.04×
19HinduismPolitics & Society5.91×
20CookingFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ipoh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ipoh audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.29×
IndulgenceJOY1.96×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ipoh audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ipoh have in United States?

Ipoh has an estimated audience of 299,889 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ipoh fans?

67.4% of Ipoh fans are female, 32.6% are male, with an average age of 34.7 years.

03

Which brands do Ipoh fans like most?

Ipoh fans show strongest brand affinity for China Eastern Airlines (109.74×), Goodfellas (21.25×), and Malaysia (16.12×) over the country average.

04

Where do Ipoh fans live in United States?

Ipoh fans in United States are most concentrated in California (reach ~90K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ipoh fans also like?

Beyond Ipoh itself, the audience over-indexes on Goodfellas (21.25×), Malaysia (16.12×), Malaysian cuisine (47.95×), and Kuala Lumpur (26.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ipoh audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ipoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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