The Lion King Audience in United States

The Lion King logo

The Lion King has an estimated audience of 3,862,802 people in United States. 65.2% are female, 34.8% are male, average age 32.0. Top regions: California, Texas, New York. Top brand affinities: Les Misérables (musical), Ugly Betty, The Book of Mormon (musical), Cats (musical), Chicago (musical).

The average The Lion King fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Les Misérables (musical), Ugly Betty, The Book of Mormon (musical), with strongest over-indexing on Les Misérables (musical) (73.57× the country average). Demographically, the The Lion King audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The Lion King fans

Demographic split for The Lion King audience in United States
MetricValue
Female65.2%
Male34.8%
Average age32.0
Estimated audience size3,862,802

Audience persona

The typical The Lion King fan in United States is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Les Misérables (musical).

Top regions in United States

Top regions ranked by reach for The Lion King in United States
RegionReachAffinity
California469,3211.1×
Texas423,9521.28×
New York331,1521.53×
Florida281,0191.07×
Georgia141,8311.19×
North Carolina139,2601.2×
Illinois134,1941.04×
Pennsylvania133,4951.03×
Ohio124,0631.04×
Michigan111,7321.11×
New Jersey109,6391.12×
Virginia90,2290.96×
Arizona84,9141.08×
Tennessee81,4911.05×
Massachusetts75,6960.99×
Maryland72,9171.1×
Indiana72,3341.03×
South Carolina70,9621.22×
Washington70,0910.9×
Missouri66,6691.07×
Alabama63,8041.18×
Louisiana59,8681.2×
Minnesota55,3041×
Wisconsin54,4120.94×
Colorado54,2450.89×
Kentucky50,7191.05×
Oklahoma46,8371.09×
Iowa41,4971.3×
Oregon39,4570.89×
Mississippi37,5281.18×
Connecticut35,6290.92×
Nevada34,5620.93×
Arkansas33,8501.06×
Utah32,8600.95×
Kansas30,3491×
New Mexico20,0891.04×
Idaho17,5650.91×
Nebraska17,2000.89×
West Virginia16,5060.92×
New Hampshire12,0090.79×
Rhode Island11,9720.97×
Hawaii10,8390.65×
Maine10,7910.78×
Delaware9,9130.93×
Washington, District of Columbia9,6100.83×
Montana7,9650.74×
South Dakota7,5120.84×
Alaska6,6950.81×
North Dakota6,1470.77×
Vermont5,0010.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lion King audience
BrandAffinityCategory
Les Misérables (musical)73.57×Music & Radio
Ugly Betty92.59×Movies & TV
The Book of Mormon (musical)68.69×Music & Radio
Cats (musical)31.89×Music & Radio
Chicago (musical)62.25×Music & Radio
The Good Wife61.47×Movies & TV
Beauty and the Beast (musical)80.56×Music & Radio
Hairspray (musical)121.21×Music & Radio
Gypsy (musical)134.22×Music & Radio
Mamma Mia!43.09×Movies & TV
Mormon (Book of Mormon)57.24×Literature
Mamma Mia! (film)39.18×Movies & TV
The Good Fight61.47×Movies & TV
Guys and Dolls102.56×Music & Radio
Matilda the Musical103.42×Music & Radio
Miss Saigon102.73×Music & Radio
Moulin Rouge31.81×Arts & Culture
The Gilded Age7.42×Movies & TV
Dear Evan Hansen43.12×Music & Radio
The West Wing39.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lion King audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.18
Luxury OrientationPREMIUM1.17
MindfulnessBALANCE1.12
Risk AppetiteTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for The Lion King
CountryShare
United States35.2%
United Kingdom6.5%
Italy5.3%

See The Lion King audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The Lion King have in United States?

The Lion King has an estimated audience of 3,862,802 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lion King fans?

65.2% of The Lion King fans are female, 34.8% are male, with an average age of 32.0 years.

Which brands do The Lion King fans like most?

The Lion King fans show strongest brand affinity for Les Misérables (musical) (73.57×), Ugly Betty (92.59×), and The Book of Mormon (musical) (68.69×) over the country average.

Where do The Lion King fans live in United States?

The Lion King fans in United States are most concentrated in California (reach 469,321), Texas (reach 423,952), and New York (reach 331,152). These three regions account for the largest share of the active audience.

What other brands do The Lion King fans also like?

Beyond The Lion King itself, the audience over-indexes on Ugly Betty (92.59×), The Book of Mormon (musical) (68.69×), Cats (musical) (31.89×), and Chicago (musical) (62.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lion King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.