Rascasse Audience Intelligence

The Lion King Audience in United States

A data profile of the people who buy, follow and care about The Lion King in United States — modelled from more than twelve digital signal sources. The Lion King has an estimated audience of 3,823,974 people in United States.

#22among Animation in United States#306among Movie / TV Show / Series in United States#954in Movies & TV

The average The Lion King fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Les Misérables (musical), Ugly Betty, The Book of Mormon (musical), with strongest over-indexing on Les Misérables (musical) (73.57× the country average).

Demographically, the The Lion King audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lion King fan in United States is more female, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Les Misérables (musical).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lion King profile in United States.

Audience size
3.8M
in United States
Gender
65.2%♀
34.8% male
Age
32.0
average years
Country rank
#8335
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lion King viewers

65.2% are female, 34.8% are male, average age 32.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for The Lion King audience in United States
MetricValue
Female65.2%
Male34.8%
Average age32.0
Estimated audience size3,823,974
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the The Lion King audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

30.8%

of the worldwide The Lion King audience comes from United States.

Worldwide audience distribution share by country for The Lion King
CountryShare
United States30.8%
France6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lion King audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lion King fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.03×
02Iowa~40K1.29×
03Louisiana~60K1.21×
04Mississippi~40K1.21×
05South Carolina~70K1.19×
06Alabama~60K1.19×
07Texas~400K1.18×
08New Jersey~100K1.15×
09Georgia~100K1.13×
10North Carolina~100K1.13×
11Maryland~70K1.08×
12Michigan~100K1.07×
13Oklahoma~50K1.07×
14Arkansas~30K1.07×
15Arizona~80K1.06×
16New Mexico~20K1.05×
17California~400K1.04×
18Kentucky~50K1.04×
19Florida~300K1.03×
20Tennessee~80K1.03×
21Missouri~60K1.03×
22Rhode Island~10K1.03×
23Ohio~100K1.02×
24Pennsylvania~100K1.00×
25Illinois~100K1.00×
26Indiana~70K0.99×
27Massachusetts~70K0.98×
28Minnesota~50K0.98×
29West Virginia~20K0.98×
30Kansas~30K0.97×
31Idaho~20K0.95×
32Delaware~10K0.95×
33Virginia~90K0.94×
34Utah~30K0.93×
35Wisconsin~50K0.92×
36Nevada~30K0.92×
37Nebraska~20K0.92×
38South Dakota~8K0.92×
39Washington~70K0.90×
40Oregon~40K0.90×
41Connecticut~30K0.89×
42Alaska~7K0.89×
43Colorado~50K0.85×
44Washington, District of Columbia~10K0.84×
45North Dakota~7K0.84×
46Vermont~6K0.83×
47New Hampshire~10K0.82×
48Maine~10K0.82×
49Montana~9K0.80×
50Hawaii~10K0.68×
Fig. 06

Affinity by region

Affinity by region — The Lion King, United States
0.68×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lion King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lion King audience
#·InterestCategoryAffinity×
01Gypsy (musical)Music & Radio134.22×
02Hairspray (musical)Music & Radio121.21×
03Matilda the MusicalMusic & Radio103.42×
04Miss SaigonMusic & Radio102.73×
05Guys and DollsMusic & Radio102.56×
06Ugly BettyMovies & TV92.59×
07Beauty and the Beast (musical)Music & Radio80.56×
08Les Misérables (musical)Music & Radio73.57×
09The Book of Mormon (musical)Music & Radio68.69×
10Chicago (musical)Music & Radio62.25×
11The Good WifeMovies & TV61.47×
12The Good FightMovies & TV61.47×
13Mormon (Book of Mormon)Literature57.24×
14Dear Evan HansenMusic & Radio43.12×
15Mamma Mia!Movies & TV43.09×
16Mamma Mia! (film)Movies & TV39.18×
17The West WingMovies & TV39.10×
18Cats (musical)Music & Radio31.89×
19Moulin RougeArts & Culture31.81×
20The Gilded AgeMovies & TV7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lion King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lion King audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
Early Adopter MentalityPOWER1.20×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lion King audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Need for SecurityCONSERVATISM0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lion King have in United States?

The Lion King has an estimated audience of 3,823,974 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Lion King viewers?

65.2% of The Lion King fans are female, 34.8% are male, with an average age of 32.0 years.

03

Which brands do The Lion King fans like most?

The Lion King fans show strongest brand affinity for Les Misérables (musical) (73.57×), Ugly Betty (92.59×), and The Book of Mormon (musical) (68.69×) over the country average.

04

Where do The Lion King fans live in United States?

The Lion King fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Lion King fans also like?

Beyond The Lion King itself, the audience over-indexes on Ugly Betty (92.59×), The Book of Mormon (musical) (68.69×), Cats (musical) (31.89×), and Beauty and the Beast (musical) (80.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See The Lion King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lion King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →