Rascasse Audience Intelligence

The Magic School Bus Viewer Demographics in United States

The Magic School Bus has an estimated audience of 1.6M people in United States.

#1among Children's television in United States
#1224among movies & series in United States#2867in Movies & TV

The Magic School Bus has an estimated audience of 1.6M people in United States. 70.6% are female, 29.4% are male, average age 40.6. Top affinities: Bubble Guppies, Wild Kratts, Common Sense Media, Monsters, Anne Hathaway.

By number of fans, The Magic School Bus ranks #1 among the 7 objects in Children's television in United States — 78.7× the group median.

Its fans are 1.1 years older than the group average of 39.5.

Compared with the other 6 objects in Children's television, The Magic School Bus fans stand out for their interest in Bubble Guppies, Rackspace and Wild Kratts.

Top affinities include Bubble Guppies, Rackspace, Wild Kratts, with strongest over-indexing on Bubble Guppies (52.67× the country average).

Demographically, the The Magic School Bus audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical The Magic School Bus fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Bubble Guppies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Children's television

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
70.6%♀
29.4% male
Age
40.6
average years
Country rank
#17038
among all objects in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Magic School Bus viewers

70.6% are female, 29.4% are male, average age 40.6.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for The Magic School Bus audience in United States
MetricValue
Female70.6%
Male29.4%
Average age40.6
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The Magic School Bus audience in United States
Age bracketShare%
16-2422%
25-3416%
35-4418%
45-5420%
55+24%
Fig. 04

Worldwide distribution

87.4%

of the worldwide The Magic School Bus audience comes from United States.

Worldwide audience distribution share by country for The Magic School Bus
CountryShare
United States87.4%
France6.2%
United Kingdom3.9%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Magic School Bus audience vs. the country average
#·InterestCategoryAffinity×
01Bubble GuppiesMovies & TV52.67×
02RackspaceTechnology & Electronics46.63×
03Wild KrattsMovies & TV43.05×
04Common Sense MediaPolitics & Society38.14×
05Banfield Pet HospitalHealth30.48×
06Home2 Suites by HiltonTravel & Leisure20.86×
07LibreOfficeTechnology & Electronics20.00×
08Doc McStuffinsMovies & TV17.30×
09Stacy KeiblerMovies & TV17.01×
10Steve IrwinMovies & TV13.85×
11MonstersMovies & TV13.10×
12PBS KidsKids & Family8.50×
13Anne HathawayMovies & TV7.46×
14ShrekMovies & TV7.13×
15Chris PrattMovies & TV5.80×
16Non-alcoholic beverageFood & Beverages4.67×
17LegoKids & Family3.83×
18Britney SpearsMusic & Radio3.09×
19Burger KingFood & Beverages2.58×
20Dolly PartonMusic & Radio2.44×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Magic School Bus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Magic School Bus audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.86×
Family OrientationCONSERVATISM2.46×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Magic School Bus audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Magic School Bus over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-magic-school-bus-114291” · Methodology