A data profile of the people who buy, follow and care about The Magic School Bus in United States — modelled from more than twelve digital signal sources. The Magic School Bus has an estimated audience of 6,009 people in United States.
The Magic School Bus has an estimated audience of 6,009 people in United States. 70.6% are female, 29.4% are male, average age 39.8. Top brand affinities: Bubble Guppies, Wild Kratts, Common Sense Media, Monsters, Home2 Suites by Hilton.
Top brand affinities include Bubble Guppies, Wild Kratts, Common Sense Media, with strongest over-indexing on Bubble Guppies (52.67× the country average).
Demographically, the The Magic School Bus audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical The Magic School Bus fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Bubble Guppies.
The key figures that characterise the The Magic School Bus profile in United States.
70.6% are female, 29.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 39.8 |
| Estimated audience size | 6,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
The strongest cross-interests of the The Magic School Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bubble Guppies | Movies & TV | 52.67× | ||
| 02 | Rackspace | Technology & Electronics | 46.63× | ||
| 03 | Wild Kratts | Movies & TV | 43.05× | ||
| 04 | Common Sense Media | Politics & Society | 38.14× | ||
| 05 | Banfield Pet Hospital | Health | 30.48× | ||
| 06 | Home2 Suites by Hilton | Travel & Leisure | 20.86× | ||
| 07 | Doc McStuffins | Movies & TV | 17.30× | ||
| 08 | Stacy Keibler | Movies & TV | 17.01× | ||
| 09 | Steve Irwin | Movies & TV | 13.85× | ||
| 10 | Monsters | Movies & TV | 13.10× | ||
| 11 | PBS Kids | Movies & TV | 8.50× | ||
| 12 | Anne Hathaway | Movies & TV | 7.46× | ||
| 13 | Shrek | Movies & TV | 7.13× | ||
| 14 | Emma Watson | Movies & TV | 6.75× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 4.67× | ||
| 16 | Lego | Kids & Family | 3.83× | ||
| 17 | FedEx | Business & Career | 3.26× | ||
| 18 | Burger King | Food & Beverages | 2.58× | ||
| 19 | Internet & Social Media | 2.31× | |||
| 20 | Internet & Social Media | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.86× | |
| Family Orientation | CONSERVATISM | 2.46× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Magic School Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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