The Rose Audience in United States
The Rose has an estimated audience of 3,061,961 people in United States. 55.5% are female, 44.5% are male, average age 38.6. Top brand affinities: Elsword, Israel, Home staging, Japanese domestic market, UK garage.
Top brand affinities include Elsword, Israel, Home staging, with strongest over-indexing on Elsword (23.97× the country average). Demographically, the The Rose audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of The Rose fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.6 |
| Estimated audience size | 3,061,961 |
Audience persona
The typical The Rose fan in United States is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.97× | Games |
| Israel | 2.31× | Travel & Leisure |
| Home staging | 2.8× | Home & Garden |
| Japanese domestic market | 2.22× | Politics & Society |
| UK garage | 1.98× | Music & Radio |
| Stamp collecting | 1.71× | Home & Garden |
| Hocus Pocus | 1.67× | Movies & TV |
| Jeep Wagoneer | 1.87× | Cars & Mobility |
| Corona (band) | 1.64× | Music & Radio |
| Nuts (film) | 1.62× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 1.63× | Cars & Mobility |
| Kento Yamazaki | 2.79× | Movies & TV |
| Consequence (rapper) | 1.61× | Music & Radio |
| Isometric exercise | 2.14× | Sports |
| Hayward, California | 2.55× | Travel & Leisure |
| Tierra caliente | 1.74× | Travel & Leisure |
| La Opinión | 1.51× | News |
| Primos Hunting | 4.45× | Sports |
| Zach Ertz | 1.56× | Sports |
| Inland Empire (film) | 1.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 21.4% |
| Japan | 5.2% |
See The Rose audiences in other countries
More K-Pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for The Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.