Underberg Audience in United States
Underberg has an estimated audience of 275,403 people in United States. 29.7% are female, 70.3% are male, average age 45.8.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Underberg fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 45.8 |
| Estimated audience size | 275,403 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| Germany | 36.8% |
| South Africa | 10.7% |
See Underberg audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
How to read this data
Audience size is the estimated number of people in United States who actively search for Underberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.