Rascasse Audience Intelligence

Wilhelmine Audience in United States

Wilhelmine has an estimated audience of 2K people in United States.

#1250among Pop in United States#55834among people in United States#35227in Music & Radio

The average Wilhelmine fan in United States is 36.0 years old, balanced, and lives primarily in California.

Its fans are 3.9 years younger than the group average of 39.9.

Women make up 49.8% of the fan base, 9.0 percentage points fewer than the group average.

Compared with the other 1577 objects in Pop, Wilhelmine fans stand out for their interest in Tower of London, Big Ben and Sarah Connor.

Most fans live in California, Texas, Florida.

Top affinities include Tower of London, Big Ben, Sarah Connor, with strongest over-indexing on Tower of London (73.72× the country average).

Demographically, the Wilhelmine audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Patriotism.

The typical Wilhelmine fan in United States is balanced, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Tower of London.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2K
in United States
Gender
49.8%♀
50.2% male
Age
36.0
average years
Country rank
#182259
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Wilhelmine fans

49.8% are female, 50.2% are male, average age 36.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Wilhelmine audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.0
Estimated audience size2K
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Wilhelmine audience in United States
Age bracketShare%
16-2433%
25-3418%
35-4416%
45-5416%
55+16%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Wilhelmine audience comes from United States.

Worldwide audience distribution share by country for Wilhelmine
CountryShare
Germany78.4%
France3.5%
Austria3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wilhelmine fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota<1K1.41×
02Maine<1K1.22×
03Hawaii<1K1.21×
04Washington, District of Columbia<1K1.20×
05Nebraska<1K1.19×
06West Virginia<1K1.16×
07Idaho<1K1.15×
08New Hampshire<1K1.15×
09Vermont<1K1.15×
10South Dakota<1K1.11×
11Mississippi<1K1.09×
12Arkansas<1K1.05×
13Iowa<1K1.04×
14Alaska<1K1.03×
15Kansas<1K1.02×
16Montana<1K1.02×
17Connecticut<1K1.01×
18New Mexico<1K1.00×
19Rhode Island<1K1.00×
20Delaware<1K1.00×
21Louisiana<1K0.99×
22Kentucky<1K0.99×
23Oklahoma<1K0.99×
24Utah<1K0.99×
25Oregon<1K0.98×
26Nevada<1K0.98×
27Alabama<1K0.97×
28South Carolina<1K0.95×
29Missouri<1K0.94×
30Wisconsin<1K0.94×
31Minnesota<1K0.94×
32Tennessee<1K0.93×
33Indiana<1K0.93×
34Maryland<1K0.92×
35Colorado<1K0.92×
36Arizona<1K0.91×
37Washington<1K0.90×
38Massachusetts<1K0.90×
39Michigan<1K0.89×
40Virginia<1K0.89×
41North Carolina<1K0.88×
42New Jersey<1K0.88×
43Pennsylvania<1K0.87×
44Ohio<1K0.87×
45Georgia<1K0.87×
46Illinois<1K0.86×
47Florida<1K0.82×
48Texas<1K0.79×
49New York<1K0.79×
50California<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Wilhelmine, United States
0.70×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wilhelmine audience vs. the country average
#·InterestCategoryAffinity×
01Tower of LondonTravel & Leisure73.72×
02Big BenTravel & Leisure70.88×
03Sarah ConnorMusic & Radio55.21×
04Babe RuthSports47.54×
05HindiPolitics & Society34.06×
06James BluntMusic & Radio18.09×
07Tina TurnerMusic & Radio18.09×
08Suki WaterhouseFashion & Accessoires17.58×
09Hans ZimmerMusic & Radio14.13×
10Bonnie TylerMusic & Radio13.06×
11Fetty WapMusic & Radio10.08×
12Charlize TheronMovies & TV8.29×
13PoodlePets & Animals5.91×
14BeaglePets & Animals5.49×
15Yorkshire TerrierPets & Animals5.36×
16French BulldogPets & Animals5.12×
17Chihuahua (dog)Pets & Animals5.09×
18Labrador RetrieverPets & Animals4.80×
19Dog harnessPets & Animals4.45×
20Dog walkingPets & Animals4.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wilhelmine audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wilhelmine audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.34×
PatriotismCONSERVATISM1.89×
SpiritualityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wilhelmine audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Sports ActivityPOWER0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wilhelmine over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wilhelmine-10007840” · Methodology