Wise Guys (band) Audience in United States
Wise Guys (band) has an estimated audience of 496,327 people in United States. 48.5% are female, 51.5% are male, average age 43.5. Top regions: Utah, New York, Rhode Island. Top brand affinities: Alaska, Jack White, Julio Cesar Chavez Jr., Consequence (rapper), Jorja Fox.
The average Wise Guys (band) fan in United States is 43.5 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, New York, Rhode Island. Top brand affinities include Alaska, Jack White, Julio Cesar Chavez Jr., with strongest over-indexing on Alaska (3.06× the country average). Demographically, the Wise Guys (band) audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Wise Guys (band) fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 43.5 |
| Estimated audience size | 496,327 |
Audience persona
The typical Wise Guys (band) fan in United States is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Utah | 33,633 | 7.57× |
| New York | 25,981 | 0.94× |
| Rhode Island | 23,552 | 14.91× |
| California | 20,825 | 0.38× |
| Illinois | 18,214 | 1.1× |
| Texas | 16,997 | 0.4× |
| Missouri | 15,792 | 1.97× |
| Indiana | 14,379 | 1.59× |
| South Carolina | 12,552 | 1.68× |
| Florida | 11,254 | 0.33× |
| Ohio | 9,678 | 0.63× |
| Pennsylvania | 8,563 | 0.51× |
| Nevada | 6,970 | 1.45× |
| Michigan | 6,929 | 0.53× |
| Virginia | 6,445 | 0.53× |
| North Carolina | 6,320 | 0.42× |
| New Jersey | 6,317 | 0.5× |
| Kansas | 6,284 | 1.61× |
| Georgia | 6,228 | 0.41× |
| Massachusetts | 5,824 | 0.6× |
| Louisiana | 4,718 | 0.74× |
| Washington, District of Columbia | 4,507 | 3.02× |
| Maryland | 3,985 | 0.47× |
| Minnesota | 3,668 | 0.52× |
| Idaho | 3,326 | 1.34× |
| Wisconsin | 3,140 | 0.42× |
| Tennessee | 2,873 | 0.29× |
| Iowa | 2,835 | 0.69× |
| Arizona | 2,500 | 0.25× |
| Colorado | 2,206 | 0.28× |
| Connecticut | 2,191 | 0.44× |
| Kentucky | 2,177 | 0.35× |
| Washington | 2,118 | 0.21× |
| Oklahoma | 1,655 | 0.3× |
| Alabama | 1,407 | 0.2× |
| Oregon | 1,305 | 0.23× |
| Mississippi | 1,011 | 0.25× |
| Arkansas | 803 | 0.2× |
| West Virginia | 714 | 0.31× |
| New Mexico | 644 | 0.26× |
| New Hampshire | 549 | 0.28× |
| Nebraska | 473 | 0.19× |
| Maine | 376 | 0.21× |
| Delaware | 337 | 0.25× |
| Hawaii | 326 | 0.15× |
| Montana | 279 | 0.2× |
| Wyoming | 234 | 0.32× |
| Vermont | 182 | 0.21× |
| South Dakota | 165 | 0.14× |
| Alaska | 120 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.06× | Travel & Leisure |
| Jack White | 1.6× | Movies & TV |
| Julio Cesar Chavez Jr. | 1.94× | Sports |
| Consequence (rapper) | 1.65× | Music & Radio |
| Jorja Fox | 1.55× | Movies & TV |
| Gulf Air | 1.62× | Travel & Leisure |
| AppNexus | 1.52× | Business & Career |
| Tito Puente, Jr. | 1.5× | Music & Radio |
| International Political Science Association | 1.96× | |
| JS Kairouan | 2.56× | Sports |
| Nazril Irham | 1.66× | Music & Radio |
| JSS Medical College | 2.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.31 |
| Need for Security | CONSERVATISM | 1.12 |
| Extroversion | THRILL | 1.08 |
| DIY Mentality | THRILL | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.4% |
| Germany | 12.7% |
| Italy | 3.0% |
See Wise Guys (band) audiences in other countries
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Frequently asked questions
How many fans does Wise Guys (band) have in United States?
Wise Guys (band) has an estimated audience of 496,327 people in United States, concentrated in Utah and New York.
What is the gender split and age of Wise Guys (band) fans?
48.5% of Wise Guys (band) fans are female, 51.5% are male, with an average age of 43.5 years.
Which brands do Wise Guys (band) fans like most?
Wise Guys (band) fans show strongest brand affinity for Alaska (3.06×), Jack White (1.6×), and Julio Cesar Chavez Jr. (1.94×) over the country average.
Where do Wise Guys (band) fans live in United States?
Wise Guys (band) fans in United States are most concentrated in Utah (reach 33,633), New York (reach 25,981), and Rhode Island (reach 23,552). These three regions account for the largest share of the active audience.
What other brands do Wise Guys (band) fans also like?
Beyond Wise Guys (band) itself, the audience over-indexes on Jack White (1.6×), Julio Cesar Chavez Jr. (1.94×), Consequence (rapper) (1.65×), and Jorja Fox (1.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wise Guys (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.