Rascasse Audience Intelligence

YouNow Audience in United States

A data profile of the people who buy, follow and care about YouNow in United States — modelled from more than twelve digital signal sources. YouNow has an estimated audience of 137,728 people in United States.

#47among TV / music streaming in United States#2393among Website / Newspaper / Magazine in United States#11265in Movies & TV

The average YouNow fan in United States is 27.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the YouNow profile in United States.

Audience size
138K
in United States
Gender
59.7%♀
40.3% male
Age
27.5
average years
Country rank
#68933
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouNow

59.7% are female, 40.3% are male, average age 27.5.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for YouNow audience in United States
MetricValue
Female59.7%
Male40.3%
Average age27.5
Estimated audience size137,728
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the YouNow audience in United States
Age bracketShare%
16-1957%
20-2918%
30-3912%
40-498%
50+4%
Fig. 04

Worldwide distribution

22.7%

of the worldwide YouNow audience comes from United States.

Worldwide audience distribution share by country for YouNow
CountryShare
United States22.7%
Germany6.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouNow audience in United States is strongest.

Fig. 05

Top regions by affinity

YouNow fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K4.52×
02Hawaii~2K4.22×
03Arkansas~3K2.30×
04South Dakota<1K2.29×
05Nebraska~1K2.06×
06New Mexico<1K1.37×
07Michigan~5K1.30×
08Kentucky~2K1.28×
09Massachusetts~3K1.23×
10Mississippi~1K1.16×
11Rhode Island<1K1.16×
12Connecticut~2K1.14×
13Montana<1K1.08×
14Florida~10K1.06×
15Iowa~1K1.05×
16California~20K1.01×
17Alaska<1K1.01×
18Indiana~2K0.95×
19Kansas~1K0.93×
20West Virginia<1K0.92×
21New York~7K0.90×
22Ohio~4K0.90×
23Colorado~2K0.88×
24Oregon~1K0.87×
25Vermont<1K0.87×
26Oklahoma~1K0.86×
27North Dakota<1K0.86×
28Pennsylvania~4K0.85×
29Texas~10K0.84×
30Missouri~2K0.83×
31Alabama~2K0.83×
32Louisiana~1K0.81×
33New Jersey~3K0.80×
34Delaware<1K0.80×
35New Hampshire<1K0.79×
36Washington~2K0.78×
37Illinois~4K0.77×
38Arizona~2K0.76×
39Washington, District of Columbia<1K0.76×
40Idaho<1K0.75×
41Georgia~3K0.74×
42Maryland~2K0.74×
43Nevada<1K0.74×
44South Carolina~2K0.73×
45North Carolina~3K0.72×
46Utah<1K0.72×
47Tennessee~2K0.71×
48Virginia~2K0.67×
49Wisconsin~1K0.67×
50Minnesota~1K0.63×
Fig. 06

Affinity by region

Affinity by region — YouNow, United States
0.63×1.00×4.52×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for YouNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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