Rascasse Audience Intelligence

Billie Eilish Audience in Germany

Billie Eilish has an estimated audience of 2.3M people in Germany.

#3among Singer-songwriter in Germany#189among people in Germany#214in Music & Radio

The average Billie Eilish fan in Germany is 26.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Billie Eilish ranks #3 among the 7746 objects in Singer-songwriter in Germany — 3.5× the group median.

Its fans are 11.9 years younger than the group average of 38.8.

Women make up 68.5% of the fan base, 11.4 percentage points more than the group average.

Compared with the other 7745 objects in Singer-songwriter, Billie Eilish fans stand out for their interest in Charli XCX, Meghan Trainor and Emily Osment.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Charli XCX, Meghan Trainor, Dua Lipa, with strongest over-indexing on Charli XCX (27.33× the country average).

Demographically, the Billie Eilish audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

The typical Billie Eilish fan in Germany is more female, around 26.9 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in Germany
Gender
68.5%♀
31.5% male
Age
26.9
average years
Country rank
#2787
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Billie Eilish fans

68.5% are female, 31.5% are male, average age 26.9.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Billie Eilish audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age26.9
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Billie Eilish audience in Germany
Age bracketShare%
16-2461%
25-3421%
35-4410%
45-545%
55+4%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Billie Eilish audience comes from Germany.

Worldwide audience distribution share by country for Billie Eilish
CountryShare
United States28.6%
Brazil5.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Billie Eilish fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.19×
02Hessen~200K1.11×
03Sachsen~100K1.08×
04Nordrhein-Westfalen~500K1.06×
05Brandenburg~70K1.04×
06Hamburg~50K1.01×
07Niedersachsen~200K1.00×
08Schleswig-Holstein~80K0.98×
09Thüringen~60K0.97×
10Baden-Württemberg~300K0.95×
11Rheinland-Pfalz~100K0.95×
12Sachsen-Anhalt~50K0.95×
13Mecklenburg-Vorpommern~40K0.95×
14Bayern~300K0.93×
15Bremen~20K0.93×
16Saarland~20K0.91×
Fig. 06

Affinity by region

Affinity by region — Billie Eilish, Germany
0.91×1.00×1.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Billie Eilish audience vs. the country average
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio27.33×
02Meghan TrainorMusic & Radio26.15×
03Dua LipaMusic & Radio23.12×
04Emily OsmentMovies & TV20.00×
05Hailee SteinfeldMovies & TV18.57×
06Jeffree StarBeauty & Wellness17.45×
07BandcampMusic & Radio17.27×
08Lily AllenMusic & Radio12.64×
09Olivia ColmanMovies & TV12.07×
10Harry StylesMusic & Radio10.83×
11Disney ChannelMovies & TV10.25×
12Sabrina CarpenterMusic & Radio9.55×
13Madison BeerMusic & Radio8.94×
14David HarbourMovies & TV7.67×
15Miley CyrusMusic & Radio7.03×
16Taylor SwiftMusic & Radio5.50×
17Nina ChubaMusic & Radio5.24×
18Millie Bobby BrownMovies & TV4.85×
19Self-awarenessHealth3.58×
20Harry PotterMovies & TV2.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Billie Eilish audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Billie Eilish audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.64×
Early Adopter MentalityPOWER1.56×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Billie Eilish audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.82×
IndulgenceJOY0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in Germany

See Billie Eilish audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Billie Eilish over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/billie-eilish-10000014” · Methodology