Rascasse Audience Intelligence

Cycling Fan Demographics in United States

Cycling has an estimated audience of 25.1M people in United States.

#17among Sport in United States
#828among topics in United States
#79in Sports

The average Cycling fan in United States is 40.7 years old, more male, and lives primarily in California.

By number of fans, Cycling ranks #17 among the 511 objects in Sport in United States — 2.2× the group median.

Its fans are 2.3 years older than the group average of 38.4.

Women make up 38.4% of the fan base, 4.2 percentage points fewer than the group average.

Compared with the other 510 objects in Sport, Cycling fans stand out for their interest in Waterfowl, Ryder Cup and Duck hunting.

Most fans live in California, New York, Texas.

Top affinities include Bicycle touring, Waterfowl, Ryder Cup, with strongest over-indexing on Bicycle touring (4.19× the country average).

Demographically, the Cycling audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

The typical Cycling fan in United States is more male, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle touring.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
25.1M
in United States
Gender
38.4%♀
61.6% male
Age
40.7
average years
Country rank
#1192
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cycling fans

38.4% are female, 61.6% are male, average age 40.7.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Cycling audience in United States
MetricValue
Female38.4%
Male61.6%
Average age40.7
Estimated audience size25.1M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Cycling audience in United States
Age bracketShare%
16-2419%
25-3418%
35-4419%
45-5421%
55+23%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Cycling audience comes from United States.

Worldwide audience distribution share by country for Cycling
CountryShare
United States19.3%
Japan5.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cycling fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.92×
02New York~2.5M1.50×
03Wyoming~60K1.43×
04Colorado~600K1.40×
05Oregon~400K1.39×
06California~4M1.38×
07New Hampshire~100K1.21×
08Vermont~60K1.19×
09Utah~300K1.17×
10Washington~700K1.14×
11Montana~90K1.13×
12Maryland~500K1.10×
13New Mexico~200K1.07×
14Florida~1.5M1.06×
15Rhode Island~80K1.04×
16North Dakota~60K1.04×
17Texas~2M1.02×
18Virginia~700K1.01×
19Massachusetts~500K1.01×
20Idaho~100K1.00×
21Hawaii~100K1.00×
22Connecticut~300K0.98×
23Arizona~600K0.97×
24Nevada~200K0.96×
25Wisconsin~400K0.93×
26New Jersey~600K0.92×
27Kansas~200K0.92×
28Pennsylvania~900K0.91×
29Illinois~900K0.91×
30Louisiana~300K0.91×
31Maine~90K0.91×
32Minnesota~400K0.90×
33Georgia~700K0.89×
34North Carolina~700K0.89×
35Iowa~200K0.89×
36Arkansas~200K0.89×
37Missouri~400K0.88×
38Indiana~400K0.86×
39Kentucky~300K0.86×
40Delaware~60K0.85×
41South Carolina~300K0.84×
42Nebraska~100K0.83×
43West Virginia~100K0.83×
44Mississippi~200K0.82×
45South Dakota~50K0.82×
46Ohio~700K0.80×
47Oklahoma~200K0.80×
48Michigan~600K0.79×
49Tennessee~400K0.79×
50Alabama~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Cycling, United States
0.79×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cycling audience vs. the country average
#·InterestCategoryAffinity×
01Bicycle touringSports4.19×
02WaterfowlPets & Animals3.46×
03Ryder CupSports3.30×
04Duck huntingSports3.01×
05Sport bikeCars & Mobility2.81×
06Golf equipmentSports2.55×
07Fishing reelSports2.53×
08Turkey huntingSports2.41×
09Bass fishingSports2.39×
10Motorcycle racingCars & Mobility2.36×
11Winter sportSports2.31×
12Golf ballSports2.30×
13Golf ChannelSports2.26×
14PGA TourSports2.07×
15BoatingTravel & Leisure1.95×
16Outdoor enthusiastSports1.84×
17FIFA World CupSports1.58×
18Eastern Time ZonePolitics & Society1.56×
19BoatsCars & Mobility1.55×
20AutoZoneCars & Mobility1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cycling audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cycling audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.57×
Risk AppetiteTHRILL1.35×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cycling audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
SpiritualityBALANCE0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cycling over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cycling-14807” · Methodology