Rascasse Audience Intelligence

Alix Earle Audience in United States

Alix Earle has an estimated audience of 10.6M people in United States.

#5among Social media influencer in United States#192among people in United States#51in Internet & Social Media

The average Alix Earle fan in United States is 24.6 years old, more female, and lives primarily in California.

By number of fans, Alix Earle ranks #5 among the 780 objects in Social media influencer in United States — 12.9× the group median.

Its fans are 7.5 years younger than the group average of 32.1.

Women make up 71.1% of the fan base, 15.9 percentage points more than the group average.

Compared with the other 779 objects in Social media influencer, Alix Earle fans stand out for their interest in Drain cleaner, International education and Kesha.

Interest is seasonal: January, February and September account for 40% of the year's searches, July is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Drain cleaner, International education, Kesha, with strongest over-indexing on Drain cleaner (25.62× the country average).

Demographically, the Alix Earle audience skews more female with an average age of 24.6, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Alix Earle fan in United States is more female, around 24.6 years old, with strong Patriotism tendencies and a notable affinity for Drain cleaner.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.6M
in United States
Gender
71.1%♀
28.9% male
Age
24.6
average years
Country rank
#3385
among all objects in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Alix Earle fans

71.1% are female, 28.9% are male, average age 24.6.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Alix Earle audience in United States
MetricValue
Female71.1%
Male28.9%
Average age24.6
Estimated audience size10.6M
Fig. 03

Age distribution

Ø 24.6
average years
Age distribution of the Alix Earle audience in United States
Age bracketShare%
16-2471%
25-3418%
35-445%
45-544%
55+2%
Fig. 04

Worldwide distribution

78.4%

of the worldwide Alix Earle audience comes from United States.

Worldwide audience distribution share by country for Alix Earle
CountryShare
United States78.4%
United Kingdom8.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alix Earle fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K1.75×
02New Hampshire~60K1.53×
03New Jersey~400K1.43×
04Connecticut~200K1.36×
05Utah~100K1.33×
06Rhode Island~40K1.32×
07Maine~50K1.22×
08New York~800K1.20×
09Pennsylvania~500K1.17×
10Minnesota~200K1.15×
11Illinois~500K1.14×
12Colorado~200K1.13×
13Wisconsin~200K1.10×
14Vermont~20K1.10×
15Idaho~60K1.06×
16Washington, District of Columbia~20K1.06×
17Iowa~100K1.04×
18Ohio~400K1.03×
19Nebraska~60K1.03×
20California~1.5M1.02×
21Michigan~300K1.01×
22North Dakota~30K1.01×
23Florida~700K0.99×
24Kansas~90K0.99×
25Arizona~200K0.96×
26Missouri~200K0.96×
27Montana~30K0.96×
28Virginia~300K0.95×
29Delaware~30K0.95×
30Washington~200K0.94×
31Tennessee~200K0.93×
32Kentucky~100K0.92×
33North Carolina~300K0.91×
34Indiana~200K0.90×
35Oregon~100K0.90×
36South Carolina~200K0.89×
37South Dakota~20K0.88×
38Maryland~200K0.84×
39Nevada~90K0.84×
40Texas~600K0.83×
41Oklahoma~100K0.83×
42Hawaii~40K0.82×
43Louisiana~100K0.81×
44Wyoming~10K0.81×
45Georgia~300K0.79×
46Alabama~100K0.79×
47Arkansas~80K0.79×
48West Virginia~40K0.79×
49Mississippi~60K0.65×
50New Mexico~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Alix Earle, United States
0.65×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alix Earle audience vs. the country average
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden25.62×
02International educationBusiness & Career20.00×
03KeshaMusic & Radio16.33×
04Scarface (1983 film)Movies & TV12.18×
05Indiana Jones (franchise)Movies & TV11.72×
06BumbleInternet & Social Media9.71×
07Disneyland ParisTravel & Leisure9.32×
08Nick OffermanMovies & TV8.67×
09TikTokInternet & Social Media7.98×
10Al PacinoMovies & TV6.92×
11Graphic novelLiterature6.63×
12Superhero fictionLiterature6.30×
13Brittany SnowMovies & TV5.79×
14Google DriveTechnology & Electronics5.15×
15Diane KeatonMovies & TV4.84×
16Affiliate marketingBusiness & Career4.25×
17Bohemian styleFashion & Accessoires4.11×
18EHarmonyInternet & Social Media3.73×
19Anime and manga fandomLiterature3.29×
20RadioTechnology & Electronics2.45×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alix Earle audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alix Earle audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
TraditionCONSERVATISM1.77×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alix Earle audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
DIY MentalityTHRILL0.94×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alix Earle over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/alix-earle-10007727” · Methodology