Rascasse Audience Intelligence

Sour Patch Kids Target Market in United States

Sour Patch Kids has an estimated audience of 1.6M people in United States.

#65among Sweet in United States#1902among brands in United States#1032in Food & Beverages

The average Sour Patch Kids fan in United States is 31.1 years old, balanced, and lives primarily in California.

By number of fans, Sour Patch Kids ranks #65 among the 429 objects in Sweet in United States — 0.7× the group median.

Its fans are 8.3 years younger than the group average of 39.4.

Women make up 52.8% of the fan base, 18.0 percentage points fewer than the group average.

Compared with the other 428 objects in Sweet, Sour Patch Kids fans stand out for their interest in skittles, Visit San Antonio and Girls on the Run.

Most fans live in California, Texas, Florida.

Top affinities include skittles, Visit San Antonio, Girls on the Run, with strongest over-indexing on skittles (59.32× the country average).

Demographically, the Sour Patch Kids audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Sour Patch Kids fan in United States is balanced, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for skittles.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
31.1
average years
Country rank
#17068
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sour Patch Kids

52.8% are female, 47.2% are male, average age 31.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Sour Patch Kids audience in United States
MetricValue
Female52.8%
Male47.2%
Average age31.1
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Sour Patch Kids audience in United States
Age bracketShare%
16-2444%
25-3425%
35-4412%
45-549%
55+9%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Sour Patch Kids audience comes from United States.

Worldwide audience distribution share by country for Sour Patch Kids
CountryShare
United States60.6%
Canada7.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sour Patch Kids customers by region in United States
#RegionReachAffinity×
01Texas~100K1.31×
02Georgia~60K1.22×
03Nebraska~10K1.21×
04Indiana~40K1.18×
05Illinois~70K1.17×
06New Jersey~50K1.17×
07Virginia~50K1.16×
08Connecticut~20K1.16×
09Michigan~50K1.15×
10Maryland~30K1.15×
11North Carolina~60K1.13×
12Ohio~60K1.12×
13Pennsylvania~70K1.11×
14Kentucky~20K1.11×
15Missouri~30K1.10×
16Minnesota~30K1.10×
17North Dakota~4K1.09×
18South Carolina~30K1.08×
19Iowa~20K1.08×
20Kansas~10K1.07×
21California~200K1.06×
22New York~100K1.05×
23Massachusetts~30K1.05×
24Delaware~5K1.05×
25Arkansas~10K1.04×
26Alabama~20K1.02×
27Wisconsin~30K1.01×
28Mississippi~10K1.01×
29Florida~100K1.00×
30Oklahoma~20K0.99×
31Louisiana~20K0.98×
32Washington~40K0.97×
33West Virginia~8K0.97×
34South Dakota~4K0.97×
35Tennessee~30K0.95×
36Rhode Island~5K0.93×
37Arizona~30K0.92×
38Nevada~10K0.91×
39Oregon~20K0.88×
40Utah~10K0.87×
41New Mexico~8K0.86×
42Idaho~7K0.86×
43Maine~6K0.86×
44New Hampshire~5K0.85×
45Colorado~20K0.83×
46Hawaii~6K0.83×
47Washington, District of Columbia~3K0.78×
48Alaska~3K0.77×
49Montana~4K0.76×
50Vermont~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Sour Patch Kids, United States
0.76×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sour Patch Kids audience vs. the country average
#·InterestCategoryAffinity×
01skittlesFood & Beverages59.32×
02Visit San AntonioPOI43.38×
03Girls on the RunNGO / Political Party42.38×
04Kiss NailsBrand30.87×
05TrolliFood & Beverages29.09×
06Hershey barFood & Beverages20.63×
07Say Anything (band)Music & Radio16.96×
08Emily OsmentMovies & TV14.84×
09Déjà Vu (2006 film)Movies & TV10.95×
10Hot Chocolate (band)Music & Radio10.11×
11WeezerMusic & Radio9.61×
12M&M'sFood & Beverages7.53×
13Gummi candyFood & Beverages7.35×
14PretzelFood & Beverages6.58×
15Panda ExpressFood & Beverages4.82×
16CanvaTechnology & Electronics4.28×
17United Parcel ServiceBusiness & Career2.30×
18WingstopFood & Beverages2.27×
19Wendy'sFood & Beverages1.95×
20Pizza HutFood & Beverages1.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sour Patch Kids audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sour Patch Kids audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
Pet OwnershipJOY1.23×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sour Patch Kids audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.73×
Quality AwarenessPREMIUM0.73×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sour Patch Kids over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/sour-patch-kids-5464” · Methodology