Rascasse Audience Intelligence

David Bowie Audience in Germany

David Bowie has an estimated audience of 2.4M people in Germany.

#17among Pop in Germany
#167among people in Germany#196in Music & Radio

The average David Bowie fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, David Bowie ranks #19 among the 1581 objects in Pop in Germany — 2.2× the group median.

Its fans are 1.7 years older than the group average of 40.0.

Women make up 52.0% of the fan base, 9.7 percentage points fewer than the group average.

Compared with the other 1580 objects in Pop, David Bowie fans stand out for their interest in LGBT adoption, Pussy Riot and Manosphere.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include LGBT adoption, Pussy Riot, Manosphere, with strongest over-indexing on LGBT adoption (52.11× the country average).

Demographically, the David Bowie audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

The typical David Bowie fan in Germany is balanced, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for LGBT adoption.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in Germany
Gender
52.0%♀
48.0% male
Age
41.7
average years
Country rank
#2656
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of David Bowie fans

52.0% are female, 48.0% are male, average age 41.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for David Bowie audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.7
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the David Bowie audience in Germany
Age bracketShare%
16-2422%
25-3412%
35-4416%
45-5426%
55+24%
Fig. 04

Worldwide distribution

10.0%

of the worldwide David Bowie audience comes from Germany.

Worldwide audience distribution share by country for David Bowie
CountryShare
United States22.5%
United Kingdom11.6%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

David Bowie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.36×
02Schleswig-Holstein~90K1.07×
03Sachsen~100K1.05×
04Niedersachsen~200K1.03×
05Hamburg~50K1.03×
06Thüringen~60K1.01×
07Nordrhein-Westfalen~500K1.00×
08Brandenburg~70K1.00×
09Bremen~20K1.00×
10Sachsen-Anhalt~60K0.97×
11Rheinland-Pfalz~100K0.95×
12Mecklenburg-Vorpommern~40K0.94×
13Hessen~200K0.92×
14Bayern~300K0.91×
15Saarland~30K0.91×
16Baden-Württemberg~300K0.87×
Fig. 06

Affinity by region

Affinity by region — David Bowie, Germany
0.87×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the David Bowie audience vs. the country average
#·InterestCategoryAffinity×
01LGBT adoptionPolitics & Society52.11×
02Pussy RiotMusic & Radio51.75×
03ManospherePolitics & Society44.25×
04Belinda CarlisleFashion & Accessoires38.93×
05The BoxMusic & Radio38.28×
06Laura BraniganMusic & Radio33.66×
07Spider Murphy GangMusic & Radio25.05×
08Kate BushMusic & Radio23.08×
09BSWMusic & Radio22.41×
10Iggy PopMusic & Radio19.90×
11Cyndi LauperMusic & Radio17.15×
12Jack WhiteMovies & TV16.74×
13Fleetwood MacMusic & Radio16.36×
14Mick JaggerMusic & Radio15.76×
15Bonnie TylerMusic & Radio15.02×
16KISSMusic & Radio13.25×
17Bruce SpringsteenMusic & Radio10.07×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the David Bowie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the David Bowie audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.53×
MindfulnessBALANCE1.37×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the David Bowie audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Social Media UsageJOY0.72×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

See David Bowie audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in David Bowie over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/david-bowie-6070” · Methodology