Rascasse Audience Intelligence

Marco Polo Target Market in Germany

Marco Polo has an estimated audience of 4M people in Germany.

#2among Mainstream fashion in Germany
#172among brands in Germany
#69in Fashion & Accessoires

The average Marco Polo fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Marco Polo ranks #2 among the 54 objects in Mainstream fashion in Germany — 12.2× the group median.

Its fans are 5.6 years older than the group average of 35.5.

Women make up 59.8% of the fan base, 5.9 percentage points fewer than the group average.

Compared with the other 53 objects in Mainstream fashion, Marco Polo fans stand out for their interest in Nino de Angelo, Longchamp and Mytheresa.com.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Nino de Angelo, Longchamp, Mytheresa.com, with strongest over-indexing on Nino de Angelo (7.11× the country average).

Demographically, the Marco Polo audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Marco Polo fan in Germany is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Nino de Angelo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4M
in Germany
Gender
59.8%♀
40.2% male
Age
41.1
average years
Country rank
#1419
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Marco Polo

59.8% are female, 40.2% are male, average age 41.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Marco Polo audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age41.1
Estimated audience size4M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Marco Polo audience in Germany
Age bracketShare%
16-2415%
25-3419%
35-4420%
45-5429%
55+17%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Marco Polo audience comes from Germany.

Worldwide audience distribution share by country for Marco Polo
CountryShare
Germany36.5%
United States5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Marco Polo customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K1.34×
02Schleswig-Holstein~200K1.31×
03Bayern~800K1.30×
04Mecklenburg-Vorpommern~90K1.15×
05Niedersachsen~400K1.11×
06Baden-Württemberg~600K1.09×
07Hessen~300K1.05×
08Nordrhein-Westfalen~900K1.04×
09Bremen~30K0.98×
10Rheinland-Pfalz~200K0.95×
11Berlin~200K0.94×
12Brandenburg~100K0.80×
13Sachsen-Anhalt~80K0.79×
14Thüringen~80K0.78×
15Sachsen~100K0.76×
16Saarland~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Marco Polo, Germany
0.61×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Marco Polo audience vs. the country average
#·InterestCategoryAffinity×
01Nino de AngeloMusic & Radio7.11×
02LongchampFashion & Accessoires7.11×
03Mytheresa.comShopping7.11×
04Ted BakerFashion & Accessoires7.11×
05BalmainFashion & Accessoires7.11×
06Steve MaddenFashion & Accessoires7.11×
07Banana RepublicFashion & Accessoires7.11×
08Max MaraFashion & Accessoires6.96×
09Gina TricotFashion & Accessoires6.59×
10Massimo DuttiShopping6.23×
11FendiFashion & Accessoires5.73×
12Xabi AlonsoSports5.51×
13MangoShopping3.94×
14Ralph LaurenFashion & Accessoires3.76×
15LeatherFashion & Accessoires3.25×
16Expensive TasteBusiness & Career3.22×
17BreuningerFashion & Accessoires2.90×
18Drop shippingShopping2.40×
19ZaraShopping2.40×
20Women's clothingFashion & Accessoires1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Marco Polo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Marco Polo audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.13×
Quality AwarenessPREMIUM1.63×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Marco Polo audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
ExtroversionTHRILL0.83×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in Germany

See Marco Polo audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Marco Polo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/marco-polo-59072” · Methodology